Ford may sell Land Rover along with Jaguar in order to “sweeten the deal” for a potential buyer, according to the U.K.’s Sunday Times. Rumors of a possible Jaguar sale broke shortly after Ford announced it had hired merger specialist Kenneth Leet to commission a review of the Premier Automotive Group (Jaguar, Land Rover, Aston Martin and Volvo ). Jaguar has cost Ford billions since it acquired the company in 1989. While the luxury carmaker shows little sign of making a turnaround, stablemate Land Rover has been one of the more successful PAG members in recent years. “Packaging” the two marques together may be the easiest way to get rid of Jaguar, the Times article explains. What’s more, the two companies have strong management and technical links, and separating them might prove difficult. The report suggests Ford might retain a minority share in the companies to avoid “bad publicity” in Britain and to maintain access to technologies developed by the companies.
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