The Ford Mustang is just about as American as a vehicle can get, but the Dearborn-based automaker is seriously considering selling the pony car in other global markets.
Mature markets like Europe have largely rejected American-sized muscle cars like the Ford Mustang, but developing regions have shown a growing interest in the segment. In fact, Ford has noticed an increased trend of Mustangs surfacing in markets it’s not legally sold in.
“We see a lot of gray-market Mustangs in all areas of the world,” Hau Thai-Tang, Ford’s executive director of global product programs, told Automotive News. “As we execute our one-Ford strategy, we’re going to look at the global viability of Mustang in other markets.”
Thai-Tang hinted that the Mustang could eventually be sold in Brazil and China.
Ford has yet to make an official decision on whether to expand Mustang sales to new global regions, but the move seems likely. Chevrolet already sells its Camaro in China and the expansion into other markets could be a way for Ford to boost production at the Mustang’s underutilized Flat Rock, Michigan plant. The first global exports of the Mustang would be high-dollar Shelby GT500 models, but others could follow.
