When Ford announced it had contracted mergers and acquisitions expert Kenneth Leet to conduct a strategic review of its Premier Automotive Group, rumors immediately broke that Ford might be planning to sell Jaguar. Later, reports even surfaced that Land Rover and Aston Martin could also be sold along with Jag. But according to the Birmingham Post, that might not happen. According to the newspaper, Ford’s Mark Fields yesterday said Ford would position Jaguar as a “niche brand” after abandoning hopes a big growth in volumes driven by the X-Type. Jaguar is in a “rebuilding phase and we are recalibrating from our very high expectations of the late 1990s”, Mr Fields reportedly said. Although he stopped short of ruling out a sale, his comments were interpreted as meaning Ford would not abandon the brand entirely.
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