Comments on: Ford not selling Jaguar?

By: Carnut4ever

Carnut4ever — Sat, 12 Aug 2006 10:21:52 +0000

Jaguar desperately needs new products to push right now. And those products better not be a carbon copy of the past models.

By: 1952 MG TD

1952 MG TD — Fri, 11 Aug 2006 18:13:10 +0000

What is amazing, hal, is the rear end on the mid 80’s XJ. I would LOVE for any car to mimic that setup…albeit updated.

By: hal

hal — Fri, 11 Aug 2006 18:08:46 +0000

Hard to see that Ford has a coherent and profitable strategy for any of its car brands other then Volvo.

Coming next: The Crown Vic VanDenPlas.
The perfect marriage of 1970s and 1980s technology.

By: Q

Fri, 11 Aug 2006 17:32:04 +0000

It doesn’t make sense for Ford to hold on to Jaguar since they are not in a position to capitlize on the rationalization processes that they executed at Jaguar by supporting a new series of models. So selling to someone who can support new model launches and holding on to a (minority) stake is the right thing to do for Ford. I would be stunned if that doesn’t happen.

By: Anonymous

Anonymous — Fri, 11 Aug 2006 17:24:51 +0000

They’re standing around – drinking Gin on the Titanic….

j i m

By: Andre Neves

Andre Neves — Fri, 11 Aug 2006 17:17:04 +0000

^Idiot. Unless it’s Lucky Charms.

By: Andre Neves

Andre Neves — Fri, 11 Aug 2006 17:16:00 +0000

Cereal tastes better with Milk

By: stuart

stuart — Fri, 11 Aug 2006 16:23:06 +0000

They should have sold it

By: Jay

Jay — Fri, 11 Aug 2006 16:10:25 +0000

The only reason why Ford bought Jaguar was because it would reduce competition (that’s just my opinion), even though it benefits GM with it’s luxury brands more than Ford with Lincoln which is in the dumps right now.

This is not an article about niche status, but I might as well get into Volvo.
Volvo was one of the smartest moves for FMC. Some think they bought it for too much, I say they bought it for too little. Volvos niche is still safety and is a semi-luxury market brand. Also currently they are the leaders for Ford finding alternatives to our gasoline craze, with over 1 billion invested in it. So you could say Volvos current niche is safety, luxury and clean energy
Land Rover: Aimed at a luxury off road market, SUV segment
Jaguar: Luxury high performance.
Aston Martin: Luxury high performance, like Jaguar but somewhat of a halo brand of the PAG auto group

By: Madonna

Madonna — Fri, 11 Aug 2006 15:54:48 +0000

I bet Peugeot-Citroen, Hyundai or Tata might want Jaguar, maybe Proton would want it to go alongside Lotus?

By: 1952 MG TD

1952 MG TD — Fri, 11 Aug 2006 15:19:57 +0000

^idiot. Ford is not a niche brand, Jag is.

Ford realizes that Jag has done nothing but cost them $$$ and there is no end in sight. The aluminum technologies gained are not cost effective to spread to other mainstream models.

They would be stupid not to fish for offers.

By: nate

nate — Fri, 11 Aug 2006 15:13:03 +0000

^ idiot. regardless of whether ford is a niche brand, that’s not what this story is about. it’s about how ford might not sell the brand. If you you think mark feilds is wrong for sayin it’s gonna be a niche brand, then go complain to him

By: 1952 MG TD

1952 MG TD — Fri, 11 Aug 2006 14:53:44 +0000

rover:
Aston: niche.
LR: niche.
Jag: niche.

Volvo: Previous to Fords buyout, Volvo had a reputation of mainstream, dependable, affordable, safe transportation. Under the PAG banner, Volvo HAS moved upscale a notch or two.

Does Volvo elicit the same aura of luxury or speed that is commonly associated with Jaguar or Aston Martin? nope.

By: British_Rover

British_Rover — Fri, 11 Aug 2006 14:49:22 +0000

Volvo pumps out some pretty serious volume. I think they are beyond niche status now.

By: 1952 MG TD

1952 MG TD — Fri, 11 Aug 2006 14:44:33 +0000

^idiot: Jaguar is a luxury brand and a part of the Premiere Automotive Group. If it were not a niche vehicle, it would not be under the PAG banner.

Whether or not they tried to platform engineer a Mondeo to compete with the 3 series is irrelevant, Jag is, and has always been a niche brand.

By: nate

nate — Fri, 11 Aug 2006 14:38:57 +0000

^ idiot. they said ford wanted to make jag high volume with teh x-type.

the point is fields is talking like they will keep jag, not sell it. that is news.

By: 1952 MG TD

1952 MG TD — Fri, 11 Aug 2006 14:36:35 +0000

I thought that PAG was all niche vehicles anyways? How is that news?