Compact cars like the Toyota Echo have failed to attract target “Generation Y” buyers because they lack aggressiveness and presence, Global Insight analyst John Wolkonowicz told the Chicago Tribune. But Wolkonowicz and other analysts are confident tougher compact cars like the Dodge Hornet Concept, Honda Fit and Dodge Caliber have a chance of winning over Gen Y. Wolkonowicz, a former product planner for Ford, also revealed in his discussion with the Tribune that Ford plans to put its boxy Bronco concept into production for the 2009 model year. He said the company is also planning an aggressive compact hatchback. Ford Reflex Concept, anyone?
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05/18, 4:49 PM
posted by:
Mitch
Make the Reflex less than 3000 lbs, rear wheel drive, and with the 2.3l inline 4 and a manual, and you’ll have a buyer in me.
05/18, 4:49 PM
posted by:
RangeRoverBoy
Try some actual substance.
That Bronco Rocks, iff solid axles, many gearing options, tire size options (31 to 40 inch) please!
05/18, 5:03 PM
posted by:
scotty
we want cars that can go and look sexy. we dont want cars that look like toys, and advertisers tell us there tough. they have to have acutal stuff to back it up. i dont buy the so called “agressive” caliber, its crap. WHY CANT THE YOUTH HAVE A RWD SMALL CAR????????? it dosent have to have insane hp, at least 160 will be good. we dont want boxes like the element for our”extreme” sports gear. its time for the auto companys to hire people from the generation they are trying to sell to, not some 50 year old father, who thinks hes cool, and watches fast and the furious..
05/18, 5:05 PM
posted by:
Jon
Mr. Simpson your next white car is ready, killer.
Jon.
05/18, 6:49 PM
posted by:
Patrick
That Bronco is trifling.
05/18, 7:29 PM
posted by:
il meroveus
Another gas guzzler?
05/18, 10:12 PM
posted by:
Thing2
“The 2nd Element”
05/18, 10:55 PM
posted by:
Madcapp
That looks like it handles like a truck, and would cost too much to run.
05/18, 11:04 PM
posted by:
RangeRoverBoy
I believe Mr. Simpson’s new Bronco will come along in a few years when we do the NeoRetro. This is closer to the classic style Bronco.
As far as trifling, and gas guzzling…. your TDI is ready at the VW store.
2nd Element? Just because it’s square does not make it a rad extreme sports/surfer dude car.
I choose to actually live close to work to save gas. My longest trips are to designated off road trails.
05/18, 11:35 PM
posted by:
StanFord
Isn’t that a pic of the new International Scout?
05/18, 11:48 PM
posted by:
Niels
^ lol
I wish
05/18, 11:56 PM
posted by:
Dean
“Compact cars like the Toyota Echo have failed to attract target “Generation Yâ€? buyers because they lack aggressiveness and presence … tougher compact cars like … Honda Fit …”
Ummm, this former product planner for Ford is out to lunch. Maybe he can product plan my lunch for tomorrow. The Fit looks least aggressive and has far less presence than the Echo.
05/19, 12:28 AM
posted by:
Steve
The Echo looked like a car designed by Fisher Price. The Fit looks like someone thought it would be cool to make a car that looks like the car designed by Fisher Price without being a blatant rip off.
05/19, 2:31 AM
posted by:
Cornelius
Sorry guys but this looks like crap!
05/19, 3:17 AM
posted by:
Ford Parts Information
Ford Vehicles Get Their Share Of Awards
Congratulations Ford!
Anyhow, the Ford Mustang has been a perennial favorite among editors and consumers as well. The Ford Mustang’s runner up was the Mini Cooper.
Good going, Mustang!
05/19, 7:14 AM
posted by:
1c3d0g
Hopefully Ford gets the radiator/cooling equipment right this time, especially if they’re going to target the “extreme sports” (like rock crawling etc.) crowd.
05/19, 7:35 AM
posted by:
JohnnyBlazE
Bronco Concept is old and was said to have nitrous as standard…
Also Auto Express has billed the Ford Reflex the replacement for the Ford Puma, if it happens!
The Puma was hugely successful, even though it was priced ludicrously (esp racing version!) A cute car built on a Fiesta chassis with a mean look, it deserves a good successor.
Reflex iirc has 4 driven wheels not 2, but it has 2 engines, 1 for the front one for the rear… am i right? diesel and electric (with solar charge).
It’s not just a replacement if it develops like the concept, it’s a revolution.
As for the bronco? reminds me of short circuit’s johnny 5… that, to me, is cool
05/19, 8:50 AM
posted by:
ned
very nice design. obviously wii not be as severe when in production. seems like something in between an element and an Xb. the best news in the auto industry is u.s. brands are finally coming up with more choices. the market has expanded enough that “niches” are worth creating / filling in. it used to be if you had a small budget you were pretty much gonna choose between boring small sedans. the caliber and hornet are great ideas and the chrysler retro wagon (can’t remember the name) just needs to drop the retro cause it’s spacious, functional and cheap. just make it modern and people under 70 will want it.
05/19, 10:38 AM
posted by:
Mike
Does nobody read the article?
Ford is not looking to revive the Bronco as it should be… they are looking to revive the bronco on the Festiva platform.
Gas guzzling 4 banger? Hardcore offroad strut front?
They only used styling from the gen 1 & 2 Bronco to slap another retro name out there.
I think if they really want to bring back the Bronco to fight the wrangler/FJ/H123 they could… just keep it true to the original: Removable hardtop/softtop, V8 power options, solid frame, solid axles.
Ford COULD have a real competitor in that segment… but you KNOW they won’t do it.
05/20, 12:40 AM
posted by:
digitalzombie
#20, I guess they love putting out stupid car out there.
05/24, 3:09 PM
posted by:
merle
i TOTALLY AGREE WITH COMMENT THAT WAS ADVERTISED EARLIER NO OILD FARTS THAT WATCH FAST AND THE FURIOUS. iF YOU ARE WAKE AND GET OVER IT YOUR FINISHED. ITS MY TIME NOW SO GIVE THIS TO ME.
05/27, 7:57 PM
posted by:
Tibble
Yes, I’m soo gonna start saving up for that bronco. When my dad was 19, he had a 1968 Bronco. I’m 16 right now so in 2009, Ill be buying a bronco just like my dad…wwww.broncodriver.com
06/14, 10:31 AM
posted by:
Ryan
Put a 4 or 6 cylinder DIESEL into the bronco.. and carry it over to the F-150, and even the Ranger as well. Ford wants to get out of a hole? A diesel in all their SMALLER trucks (not just super duty) will help. Fuel economy is up, towing capacity is up, and Diesels are just plain badass on top of it. The first truck maker with a diesel in their smaller trucks is going to be the one on top.