Wives are the reason most guys in the US buy a truck. I know home ownership is a lot more common in the USA, and we tend to own bigger, more spacious homes as well. Those bigger and more spacious homes with big spacious lots inevitably get filled with big furniture and lawn equipment. When the wife wants to go to Home Depot or the furniture store, she doesn’t want to go through the hassle of locating a pickup for rent, paying over $100 to do so, and then have to take it back. For low mileage drivers, the economics of a car versus a truck are overshadowed by the pure difference in lifestyle here in America. Also, we tend to have more children and pets than Europeans. I know that you guys have a hard time wrapping your brains around the differences in our culture, but just because you don’t understand it doesn’t make your opinion more valid than our own opinions.

Finally, gasoline is $1.77 where I live, diesel is still $2.99. That’s a 40% premium. I’ve yet to see a diesel get 40% better mileage for the same performance.

“FORD makes a bold move.”

Bring me a Falcon!

Your logic for the Titan is perfectly sensible, but how many other people use a Titan as a truck regularily enough to warrant the extra fuel? When I was on holiday in the USA we played spot the pick-up with something in it, by my reconing 1% of trucks were used as trucks. If I need to haul stuff I hire a van for the day it makes more sense to me, but I live in London.

I have driven both diesel and petrol, obviously petrol is preferable but I get 40plus mpg in london with constant stop start motoring on a diesel. I used to get damn all out of my V6 petrol, went like stink though, 60 to 100 ahh happy days. On a long trip I get loads more than 50-60mpg, diesel costs $9 per gallon here, petrol about $8. It sure adds up and is the main reason why cars are more fuel efficient in europe. As for hauling large loads a diesel is obviously better at that than a petrol no one could argue that point.

I agree diesel doesn’t smell nice but then neither does petrol. It really wasn’t on my list of concerns, running costs were higher up. My car is serviced onc a year or every 20K miles. As for hybrids I’m not convinced they are a real solution, if you take in to account the weight and complexity. I’m sure they offer something but think there has to be another more sensible solution out there.

LOL……………………..

The Mustang is on a modern platform which is a completely redesigned version 2.0 of the Lincoln LS/Jaguar XE platform. The only thing “not modern” about the Mustang’s engineering is the live rear axle which has been engineered to behave better than any live axle has a right to behave. The Mustang is getting the new Ecoboost V6 to augment the 4.6L and there are rumors of the Ecoboost I4 heading for the base model. Ford has said that every car in their inventory will have Ecoboost as standard or optional in the next couple of years. All of this is info available right here on LLN.

@Ramatai

We drive a Pickup for one of our two family vehicles for economic reasons. My wife drives about 200 miles per week around town in the Titan. At 15mpg, that’s about 13.3 gallons per week which is about $25 per week or about $100 per month. It seats five adults very comfortably, can haul over 4000 pounds (taking concrete, gravel and bricks to our rental apartments is real work), and can tow about 9000 pounds. The payment is $348/mo (paid $21,000 for it with 21K miles on the odo in 2005). So, given regular services of about $50 three times a year, and a full service of about $250 every two years, that’s about $275 per year in maintenance costs. TCO is about $471 per month including fuel and maintenance. Now, the only vehicles capable of doing what this truck does is another truck. We have to have a truck. Even if I downsized to a regular cab V6 powered full-sized pickup (does that actually exist now?), I’d have to trade in the Titan and lose all of the capability of that Titan. Now, what do I do about transporting the family? I have to buy another car. That means another car payment. That means another tank to fill. That means more regularly scheduled maintenance. That means another vehicle to insure. Where is it so practical to have a small car when you have a real life with a real family?

And since I’m big on practicality and economics, I’ll also tell you why Honda was absolutely foolish for not including the Hybrid V6 in the new Accords. 1) Diesel stinks when you pump it. 2) Diesel is expensive disproportionately with its efficiency improvement over gasoline. 3) Getting 32mpg on a 65 mile (each way) commute while riding in luxurious leather on a great suspension with the most powerful car with a Honda badge is much more fun than getting 41mpg on that same commute in a tiny car with cloth seats riding on four spare tires with a commensurately crappy suspension. I paid $28,000 for my 2005 Accord Hybrid with only 5K miles on it. Best. Purchase. Ever.

Shouldn’t Ford be focusing on the Fiesta, Focus and Mondeo (not sure what the USA equivalent is) now rather than SUVs and pickup trucks?

I never got the concept of a pickup truck, I wouldn’t drive a tractor for fun so why drive a pickup? If you need one for work fine, but as a family car why?

I think the way forward is to increase the speed limit and tax gas. Use the tax on gas to provide loans to the auto industry for vehicles which get 35-60 mpg. In five years the US get to eport oil and reduce the tax on gas again. TheGM and Ford already have the engines and vehicles to hit 35-40mpg all they have to do is retool in the US, which isn’t as expensive as designing cars from scratch.

The new(ish) Mustang might do well. Even though it’s not as hi-tech as the Camaro, it’s cheaper (better positioned in hard economic times). Also, much of it’s tooling is probably already paid off… so it’s likely a higher profit-margin product.

Are you on crack? What makes you think the Mustang is a miss? It’s the most profitable thing not called a Truck or SUV that Ford sells. Also, what makes you think that a Focus is a competitor to Accord or Camry? Have you ridden in a Focus and also ridden in an Accord. Completely different vehicles for completely different markets. I’m about to have a third child, how I do I fit three car seats and the wife in a Focus? I can easily do it in my Accord.

And for the record, I had a Focus Wagon, it was a great LITTLE car, but was simply too small to be comfortable with four people in it as I had to practically eat the dash on the passenger side to escape the kicking feet of a bouncy toddler. And unless you have kids and know what it’s like to make an absent minded toddler stop kicking their feet………………………….

Ford’s best arrows are the Fusion and Fiesta, but Ford is dragging #@$ with one. It would be a great one-two punch, and could be the start of the Civic-Accord/Corolla-Camry competitors domestics need.

Ford isn’t planning this out well (shock), but may have just enough product to make it to the other side.
DrFill