By Andrew Ganz
Monday, Aug 27th, 2012 @ 9:14 am
 
Ford's chief marketing officer says that the automaker is listening to critical complaints about its oft-maligned infotainment system and that it will devote "whatever resources are required to make the system more usable."

Ford CMO Jim Farley told Automotive News that the automaker has "an obligation to listen to feedback and do everything we can."

Last week, Consumer Reports' blog published a particularly scathing piece on the touch screen, menu-intensive system. The magazine's senior automotive editor said that he "wouldn't recommend dealing with the frustrations of MyFord Touch on a daily basis even to an adversary."

CR has gone so far as to specifically not recommend some vehicles equipped with MyFord Touch.

Ford updated the infotainment system, which uses a large touch screen monitor for many audio, navigation and climate controls, earlier this year, but those changes have been met with limited praise from critics. The updates decreased the number of available screens, redesigned some digital buttons and simplified many controls, but the basic MyFord Touch structure remains intact. Further complicating matters for consumers is that the system eliminates many traditional buttons and knobs.

MyFord Touch was one of the industry's first comprehensive infotainment systems when it debuted at the 2010 Consumer Electronics Show, but unlike newer systems from rivals, it doesn't rely on a more adaptable, Bluetooth-connected mobile phone for advanced applications.

For 2013, MyFord Touch has been expanded to the automaker's F-Series pickup line (pictured).