Ford ’s European operations broke the important 10 percent market share barrier for the first time since September of 2001 thanks in part to strong demand for the Fiesta.
Ford’s September sales accounted for 10.1 percent of the European market, which covers 19 countries, by selling 152,600 new vehicles. That’s a 12.3-percent increase in vehicle sales, which helped increase the automaker’s market share by an impressive 0.8 percent over September 2008 figures.
“Traditionally we expect Ford to have a good month in September given the surge of new car sales in the U.K. due to the registration plate change. But September 2009 has surpassed expectations,†said Ingvar Sviggum, Ford of Europe’s vice president for marketing, sales and service, in a statement released by the automaker.
The Fiesta had its best month September since 1994 with 51,400 units sold.
