Ford has set a deadline for bids for its British luxury holdings, Jaguar and Land Rover. All bids are due by July 19 and Ford is looking to sell them as a package, although individual sales are being considered.
The Financial Times reports that Cerberus Management is likely the leading bidder at the moment. Cerberus is wrapping up purchase of Chrysler from Daimler; adding Jaguar and Land Rover to the fold would certainly give the group a big stake in the global automotive market.
Interestingly, Land Rover is coming off of its best first-half ever. Sales were up eight percent last month globally, despite a general slump in the SUV market due to gas prices.
It is not known when Ford will announce the winner in the bidding process. Ford is mum on whether or not Volvo is for sale, despite rumors of BMW’s interest in the Swedish group. Ford had long said that Volvo was more steeply integrated into the Ford group than Land Rover or Jaguar, despite the fact that Jaguar has been under Ford command since 1989. Ford bought Volvo in 1998 and Land Rover in 2000. Earlier this year, Ford sold Aston Martin, another former Premier Automotive Group member.


07/09, 4:39 PM
posted by:
S-60-driver
Come on, i wish bidders would start bidding as soon as possible! It’s been going on and on and on….. UGHH!! Jag and LR are dragging Ford down….
They need to stop talking about Volvo. They’ve got to understand that Volvo is very close with Ford cars, even Mazda 3. BWM, JUST GO AWAY!!! Stop bothering them!!
Ford would be very, very stupid and dumb to give up Volvo, their excellent platforms and ESPECIALLY their advanced saftey technologies!!
07/09, 5:42 PM
posted by:
Brendino
what he said —-^
07/09, 5:44 PM
posted by:
CTS DRIVER
i agree with s-60, together ford and volvo are making some cars i would definately drive.
i bid $5, 3 fingers, a couple 7-up cans and 1 slightly used girlfriend.
07/09, 5:49 PM
posted by:
tripleonefive
Shes not slightly used shes pre owned!
07/09, 6:12 PM
posted by:
TOZO
Deadline seems a bit soon.
07/09, 6:52 PM
posted by:
global_lightning
‘Shes not slightly used shes pre owned’
The same could be said about Jaguar and LR. Get two for the price of one!
I raise the bidding to two chickens that have been in the freezer since Bush’s dad was president, a futon with a psychedelic paisley print cover (stains included), and unlimited access to my neighbor’s tool shed.
07/09, 6:57 PM
posted by:
Elvio
It would be very interesting to see if they went to China.
07/09, 7:25 PM
posted by:
Wickedated
The Chinese probably have a huge stake on Cerberus. It’ll probably go to them one way or the other.
07/10, 1:13 AM
posted by:
Stuart
I really hope for Jaguars sake that Cerberus is not remotely considered. They can’t afford both brands especially when neither chrysler nor jaguar are making a profit.
07/10, 1:58 AM
posted by:
LP640
i really hope they go to someone good like BMW or VW
07/10, 2:16 AM
posted by:
Burmanesski
Ford gose and buy fancy european car companys and can’t even hold on to them. first with landrover who cares the escalde is better anyways. Ford can’t just buy other companys and expect there sale rate to go up it dosen’t work that way and i am sure they will sell Volvo to try and get back on there feet. I am sure that many people started hating jag and landrover because Ford bought them, It would be like if VW were to buy Ford. Now people can see why Fords sales have droped by 14% and GMs have gone up by 9% and Crysler up by 4%. I sure ass hell don’t see GM selling there companys.
07/10, 7:19 AM
posted by:
Deanster
“first with landrover who cares the escalde is better anyways.”
Comment by Burmanesski, posted on July10 at 2:16 am
Do I really have to point out the idiocy of this post, or is it fairly obvious? BTW, you need to learn some spelling/grammar, it’s really an indeispensable skill if you want to be understood.
07/10, 7:19 AM
posted by:
Deanster
indispensable
07/10, 8:07 AM
posted by:
buenos
GM doesn’t have companies per se; they have brands. Even SAAB has its highest volume vehicle built on a shared GM platform. I suppose to some extent the same could be said of Jag, the S-type being built on the same platform as the Lincoln LS, but for the rest of Jag and Land Rover they have a greater degree of separation.
07/10, 9:35 AM
posted by:
jdasch1
Sell, Sell, Sell!! Hurry up and get it done! Use the money to bring the European Ford lineup to the US! Jag and Land Rover never helped Ford and the money would come in handy right now. Ford needs to concentrate on Ford and not on fractional brands.
07/10, 10:05 AM
posted by:
Jazz
I bid a rusty screw driver, 3 ac power cords
A Coke bottlecap and my collection of new state quarters.
Ford is just plain ignorant of they sell Volvo. If they do then I will lose all faith in the company.
07/10, 1:50 PM
posted by:
Burmanesski
Deanster, I don’t know where that comment came from i think it was my son again.
and as for the topic they need to sell so ford can get back on there feet. But i don’t care if they do because i don’t go ford.
07/10, 2:20 PM
posted by:
global_lightning
Whoa Jazz, 50 state quarters = $12.50
You’re starting to talk real money now. I fold.
07/10, 3:06 PM
posted by:
CTS DRIVER
damnit outbid again, the pre owned girlfriend is only worth $4 on a good day.
07/10, 4:20 PM
posted by:
meanpants555
Can we still kick her tires?
07/10, 6:12 PM
posted by:
terminator
Burmanesski,
Do you even know the situation Jaguar and Aston Martin were in when Ford bought them? They were on the verge of going under, and look at AM now, they are at the highest they’ve ever been in their near 100 year history. Ford may not make a killing off of Jaguar but I bet they’ll make more than what they bought them for, Jag was on the verge of closing their doors before their sale to Ford. By the way GM’s companies are not as niche as Ford’s PAG group, they’re brands are all high volume brands makin them all big players unlike the PAG group that did very little to support Ford. Volvo is much too valuable to Ford for their platforms and safety technologies and it’s not just important domestically but globally. Ford is selling these companies not only for its own good but for the good of the manufacturers because they know they can no longer provide for them what they need. Prodrive was exactly what AM needed to move on to the next level of production and hopefully Jaguar and Land Rover will get the same.
07/10, 6:38 PM
posted by:
CTS DRIVER
you can feel her headlights too!!!!! and the seat is real comfortable also.