Sales of Ford’s all-new Flex crossover have literally just begun, but already the automaker’s design team is hard at work on a revamped version, which will debut in just three years. Ford design boss Peter Horbury said the automaker has adopted a shorter model life-cycle in order to keep vehicles looking fresh.
Horbury suggested the days of minor facelifts are over, saying recent research shows small updates have “no value,” while major changes have “huge value.”
So what sort of changes can we expect for the Flex? According to Horbury, anything but the roofline, glass, and doors is fair game. He told trade publication Automotive News designers are “free to change” anything else.
Redesigning a model that has just launched is undoubtedly an unusual experience. “It is quite unnerving,” said Horbury. “It is strange, really.”


06/16, 10:15 AM
posted by:
livelyjay
Had they not made it ugly as hell in the first place they wouldn’t be needing a redesign already.
06/16, 10:30 AM
posted by:
trooper1
Already a redesign means this thing is not selling which means ford is bull****ting the public and media about what a hot seller this thing is. If its succesfull you leave it alone for a while, you don’t redesign it so soon! 2 reasons this thing is not a success. Its ugly, and its a Ford.
06/16, 10:45 AM
posted by:
johnnycanuck
They should make it amphibious, that way it’ll be the only Ford equipped with SYNC that doesn’t.
06/16, 10:47 AM
posted by:
xyunya
Can anyone imagine Boeing starting to redesign 777 before it hit the sky?
06/16, 11:10 AM
posted by:
tripleonefive
I just hope FoMoCo makes a reliable car. They can keep the design out for 4 years maybe even 5 but it has to be reliable in order to capture the import buyers.
It’s ashamed that even Hyundai is held in higher regard that one of the former big 3 in quality
Reliability takes YEARS and not 3 years or 90 days like that bogus Shay D Powers & Associates
06/16, 11:36 AM
posted by:
trooper1
^tripple this is the problem with Ford, they don’t know how to build reliable cars, and their crippling debt is forcing them to buy poorer quality materials and parts in an attempt to save as much money as they can. The main reason so many people are not buying Fords is because of its poor reliability not its ugly designs. I think the new Civic is ugly but I see lots of those on the streets, and people buy them because they know its quality. We got 8 Crown Vics in our fleet and they are the least reliable of the cars we got.
06/16, 11:58 AM
posted by:
mayer_ray_nagin
I guess they figured out that the 28 year life cycle of the last Crown Vic seemed a bit excessive. When half the population of the USA is younger than the life cycle of your car, you have an issue.
06/16, 12:07 PM
posted by:
JoshyLofty
well ****, if the cars weren’t so ugly to begin with they wouldn’t have to worry about it!
06/16, 12:28 PM
posted by:
Robert
The have, in fact, figured out how to make reliable cars. They just haven’t figured out how to tell the buying public. The Fusion, for example, has been nearly bullet-proof so far, more reliable than the Camry to this point, and they’ve been out similar lengths of time.
Ford has no idea what levels the Flex will sell at. They literally began selling last week. They won’t know if it is a success until at least the end of the year. Sorry, trooper, they haven’t proclaimed the car a sales success; they can’t. However, they can know that their product cycles are now down to 3 years, which means they need to start doing sketches now. It has nothing to do with the failure or success of the current model.
06/16, 12:44 PM
posted by:
howsmydriving
The thing is, even though the mileage of the Flex isn’t bad, it’s large size gives the appearance of a gas guzzler.
06/16, 1:16 PM
posted by:
TomF
They should redesign the next Flex so it has:
No drivetrain, wheels, seats, or climate control
No fuel tank, or even any use for gasoline at all
No safety features
Unbreakable plastic body
A curb weight of 3 ounces
80GB memory and 2.5″ display screen
Headphone jack
Retail price of $249
Then you’d have a product people want, can afford to buy and operate, and like being seen with. And Steve Jobs would be quaking in his Mephistos.
The 2012 Flex: Out iPodding the iPod. Have you listened to a Ford lately?
06/16, 1:49 PM
posted by:
inline6
Folks…the Flex isn’t even in dealers yet.
And obviously none of you remember the days when every third year Ford would TOTALLY redesign their cars.
They are investing in the Flex by trying to keep it fresh. Would you rather they let their cars die on the vine the year after launch?
06/16, 2:21 PM
posted by:
brassmonkey
Sounds like the current Taurus. When the last photo leaked of the 2010 Taurus, and Mulally said, “This is the car we should have built.”, that hurts everyone: designers, bean counters, manufacturing, suppliers, and oh yeah, the customers who are buying the damn things. Did Mulally say the same about the Flex? Nah, Horbury calls freshening a “huge value”.
That’s good; admit defeat before the game starts. Real good.
06/16, 3:30 PM
posted by:
JoshyLofty
I’m glad Mulally said what he did about the taurus. Shows they realize they F’d up. & now we’re getting a taurus-mondeo which is exactly what we wanted!
As for reliabiliy, I’ve had 2 fords both bought brand new, granted the last one was a 2003 Explorer Sport bought in 2002… its been a while since i bought a ford but they WERE crap! i have heard great things from friends of mine who own fords. I think the Fusion is a great car! i love them, in fact. Its just that now they’ve got the new bodystyle coming out soon so i’m not interested in it.
06/16, 4:54 PM
posted by:
A4
maybe they should redesign crap like the ranger first
06/16, 4:55 PM
posted by:
A4
and id say fords are damn reliable, i have a 2001 explorer sport trac with 150,000 miles on it and no major issues aside from normal maintenance
06/16, 6:21 PM
posted by:
NoNameDenton1
Will front end get styling cues from the verve or the spy shots of the next Taurus? Either way would be interesting.
06/16, 7:56 PM
posted by:
Brendino
I’m sorry, but these comments have been mostly less than stellar. People have grilled Ford for years because they don’t keep their products fresh. Following an announcement that they’re going to keep their products fresh, you’re going to mock them for it?
Ridiculous.
06/16, 8:14 PM
posted by:
Blakkarr
I think Mulally raked a few design leads over the coals for the crap they have been rolling out. But then maybe this is him cleaning up a mess a decade or more in the making.
06/16, 9:40 PM
posted by:
maxcar
why not design it properly the first time around. these redesigns wreak havoc on resale values of “older” sheet metal out on the road. it’s an american attitude about car design that I’ll never understand.
06/17, 4:03 AM
posted by:
Veda
All auto manufacturers should follow this philosophy. 4-5 years is way too long to be looking at the same model. How often do you change your cellphones?
06/17, 2:24 PM
posted by:
kkohlstr
Putting appearance aside (nobody ever wins or loses this argument)–it’s a good thing to keep the product cycle short and product changes fresh. For all those Ford haters out there—would you say the same for Toyota? No, you would say, “Look how nimble they are…”. Also, Ford quality numbers are equivalent to Toyota and Honda—so you can’t play the reliability card anymore.
.
To Trooper1—you are an idiot. Ford just started shipping Flex vehicles to the dealers last week. Sales figures take at least 4-6 months after OK to Ship—so any comment that they are not selling is just dumb.
.
08/28, 7:41 PM
posted by:
tyler_is_aero_tt
Still waiting to see one on the road…
09/08, 10:03 PM
posted by:
tyler_is_aero_tt
It would be cool if they could keep its shape but make it more “aero” looking and sleeker head and tail lights, oh and an up to date interior. still waiting too see on on the road…