Ford announced today that it will continue to cut its daily rental fleet sales into 2008. During 2007, Ford reduced its daily rental fleets sales by 30%, or 135,000 units. The reduction is not expected to be as large for 2008.
According to Automotive News, the 2008 cut will be spread more evenly among a variety of products than the 2007 cut. Much of the 2007 reduction was attributed to the discontinuation of the prior-generation Ford Taurus . According to Ford sales analyst George Pipas, the company plans to move away from the daily rental fleet sales channel and into more commercial and government channels. Pipas continued, saying that daily rental fleets remain an important tool for showing new products to potential customers, especially airport travelers who are typically are new-car buyers. Ford hasn’t disclosed the details of its cut for 2008.
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