Ford will end production of its popular Taurus sedan next week, after 21 years of sales and nearly 7 million units sold, reports the Associated Press. The once best-seller has faced a somewhat slow death as the automaker abandoned development of the car in favor of SUVs in the mid-1990s.
Although dated by today’s standards, the original Taurus was actually quite controversial and futuristic. “When that thing came out, it was a big deal,” said Robert Thompson, professor of popular culture at Syracuse University. “It so much became kind of the template of what a modern car was going to look like.”
Despite some critics calling it a “jellybean” or a “flying potato,” the Taurus made its debut in 1985 and went on to save Ford from financial turmoil. “We were in terrible condition financially,” recalled Jack Telnack, chief designer on the original Taurus. “He said ‘Look, we need something really different, really new, that will kind of set the pace out there.’”



10/19, 10:43 PM
posted by:
S-60-driver
It was a great car. Never had any problems.
10/19, 10:49 PM
posted by:
Mitch
the old SVOs were a steping stone to the SVT vehicles we USED to enjoy before the cutting down. Ford had alot of good sellers and somehow they are all going down the **** can. While i understand ford cant run off of Terminators and Lightings and the SVT trim down was necissary what do they have to show for killing off its proformance cars. Who wants a Freestyle, Fusion or 500. Ford needs to get its ass in gear before they get tired of F-Series trucks and its crutch the Mustang. I love ford for the Mustang and I drive mine with pride but wake up ford you need to move forward and someother way but boldly cause your “bold moves” are crap.
10/19, 10:51 PM
posted by:
Mitch
ino my grammer sucks. it comes from rushing through things lol.
10/19, 11:01 PM
posted by:
F451
Truly one of the best company cars on earth as many a corporation used them for just such purpose. Rock solid and made for duty.
10/19, 11:18 PM
posted by:
1c3d0g
Yeah, too bad they neglected it. Oh well…you win some you lose some.
10/19, 11:33 PM
posted by:
gsh
ironic how the taurus saved ford from turmoil back in the 80s and now that ford is back in turmoil, the tauris is killed. haha oh well who cares…
10/20, 12:22 AM
posted by:
Impulsive
Deja vu all over again … this time, there’s no one coming up with something to “be a big deal when it comes out”. What are the monkeys at the top doing?
Someone please get a banner and fly it over Ford HQ … “Look, you need something really different, really new, that will kind of set the pace out there.”
Hey Jack, talk to Mr. Ex-Boeing, clean out the house of monkeys, and get some guys with balls to make the right decisions in design. Then build.
The Edge is a step in the right direction but not remotely close to being the Taurus of the new millenium. How many times has this been discussed? A few people posting here have the common sense, tomorrow, to help turn this company around … one exception, “c3p0″ who’s worthless (as exemplified by that remarkably insightful post above) … but monkeys at the top continue to make easy money when they should be washing my car on a weekly basis.
Taurus, R.I.P.
10/20, 12:50 AM
posted by:
Brendino
I drive my Sable with pride. The first gen was futuristic and redefined the midsize segment, and the second gen provided a unique design. No one looks at my car and mistakes it for anything else, and that’s cool, because I really think it looks sharp.
And I wouldn’t say they let it die…I mean, the Fusion is as different from the Taurus as the second gen Taurus was different than the first gen. They just changed the name this time.
10/20, 12:59 AM
posted by:
tmn
My friend had an 01 Taurus. First the engine literally caught fire due to a leak of some fluid. Second both rear suspension springs broke while he was on the highway, and the right rear spring cut a groove into the tire that nearly punctured it, which could’ve been potentially fatal had his tire burst while going 75.
Yeah, good car.
10/20, 1:28 AM
posted by:
John Landers
The new European Ford Focus has a strong resemblance to what a modernized Taurus would look like.
10/20, 1:35 AM
posted by:
Kaizen
They should release the new Mondeo here as quickly as humanly possible.
10/20, 1:39 AM
posted by:
Hyperion
They did make great corporate cars. The SHO models, especially the early ones, were nice.
The AWD Ford Mondeo is long overdue, however.
10/20, 6:17 AM
posted by:
Carnut4ever
This car was once America’s best selling car. Ford was stupid to allow this nameplate to die without a fight. The original Taurus was quite modern looking during its reign. The same cannot be said about the current Ford lineup which look as boring as SUVs. Maybe a rebadged Ford Euro-Mondeo will do quite nicely as the new Taurus.
10/20, 7:24 AM
posted by:
peter g
Think the new Mondeo should be released in the US as soon as possible. And not pumped up with a V8…
10/20, 7:47 AM
posted by:
lanapat7
They are killing the goose that laid the golden egg.
Even with the outdated styling, the Taurus is selling 3 times better than the Fusion/500/Freestyle.
Well, Chevrolet will have a field day next time fleets are purchased. Ford will have no suitable car and the Malibu/Impala will become the new ‘company car’.
Next thing, Ford will kill the Crown Victoria so that Chrysler can take over the police car business with their Charger.
Ford is still making very stupid decisions even with the new CEO.
10/20, 8:36 AM
posted by:
Kaizen
the ending of the taurus production was initiated a LONG time before the new CEO was hired. and the crown vic is going to fleet car only production. get your facts straight.
10/20, 9:24 AM
posted by:
1c3d0g
Impul****: still upset about last night?
Come on, I know you love being stoned all the time, but you gotta stop sometime. Dork.
10/20, 10:22 AM
posted by:
Andrew
Ford’s US arm neglects everything that’s remotely succesful. Started with the Taurus, then the Explorer, then the Focus. All great cars when first introduced, now they are truly neglected. Anyone at Ford who thinks the Fusion and Five Hundred are good cars needs to remove their blinders.
10/20, 10:38 AM
posted by:
Fatstrat
Like the car or not, this was a very successful program pretty much any way you slice it.
10/20, 11:32 AM
posted by:
ANONYMOUSPSYCHOPATH
CROWN VICS HAVE BEEN A MAINSTAY FOR COPS AND CABS FOR COUNTLESS YEARS. GM AND DAIMLER CHRYSLER WERE STUPID FOR DUMPING THIS PLATFORM. THESE NICHES NEED V8 RWD PLATFORM OPTIONS FROM THE BIG THREE. IT WOULD ALSO BE NICE TO HAVE V8 OR V10 TDI OPTIONS FOR CABS. AMBULANCES AND PARATRANSITS HAVE LOVED THESE FOR YEARS. TOW TRUCKS ALSO. IT’S TIME FOR THE SEDAN AND WAGONS TO STEP UP AND OFFER THESE OPTIONS.
10/20, 11:52 AM
posted by:
bepsf
RIP Taurus…
10/20, 1:05 PM
posted by:
mujician
It’s obviouse the people with the negative comments are either young jackass’ with their heads up their ass or people expecting way to much from the most sucessfull midsize car ever. It is only a midsize car. Granted the SHO was quite the machine. But after 21 years you do have to move on. People need fresh ideas at least every 7 years.
10/20, 1:11 PM
posted by:
Piablo
Icedog, go easy on him, he’s Canadian
Well the Fusion and 500 were suppose to fix the whole thing. Chalk it up to a multi-billion dollar lesson learned. Domestics, especially Chrysler, need to take a page out of Porsche’s and BMW’s play book. You put a 3 series from the early 80’s next to a 3 series today and it’s very evident that both are a 3 Series BMW. Put an Impala from the late 70s next to one from the 90s and one today. They all could not be more different. Always looking for the next best thing really. That’s Chrysler’s game. Chrysler’s entire lineup is virtually scrapped every 7 years for something new and different. Tuarus had the potential of being a timeless design until they scrapped it in favor of the oval jellybean.
10/20, 1:33 PM
posted by:
Impulsive
I am Canadian, and I am right.
Absolutely, unequivocally correct on all accounts.
10/20, 3:11 PM
posted by:
1c3d0g
O RLY? Hey kid, I’m visiting Canada in the next few weeks, I’d sure love to see where you’re hiding…
10/20, 7:03 PM
posted by:
Richard
@anapat7 and ANONYMOUSPSYCHOPATH,
General Motors has working hard to reduce its reliance on fleet sales. It recently announce success in this effort. To win a fleet contract, you must submit the lowest bid. Fleet contracts may put tires on the road, but they don’t put money in the bank.
10/20, 7:05 PM
posted by:
Foster
Had A Few Ford Taurus’s And All I have to say is that they were the best car out there untill 1996 when they went to a oval body that was just to much look with no cool futures inside that really defined the old T-dogs.
Anyways RIP maby we will see it again in 10 years when they bring it back right.
10/20, 7:07 PM
posted by:
Foster
But I really dont think they should kill it. Ford should redesigne it make it what it could and should be. Take a already Euro designed Car bring it here call it the NEW Taurus and move on it will sell becasuse people remember them and we would get all the people back that are now buying the Camrys and Accords.
10/20, 9:10 PM
posted by:
Jameson
The car was a piece of crap, but it was ubiquitous. Plenty of parts around. Ford had a success story with that vehicle. If only they had improved the Taurus over the years, things would have been fine.
Although the cars were problematic, they came in a package that most Americans, including I, liked. The cars were roomy and prectical. Parts of them were solid, parts were coposting as you drove the car.It didn’t cost an arm and a leg to fix. Taurus, you will be missed. RIP
10/20, 9:45 PM
posted by:
A4
They ought to bring us a Mondeo SHO. Its too bad they didnt give us a new SHO to go with the current Taurus. I bet it would have boosted sales, as it would have boosted the image of what was otherwise known as a bottom-rung option.
10/20, 9:47 PM
posted by:
A4
or why not bring the Mondeo here as a Taurus? then the legend could continue on what will be a great car. Ford wont do it anyway, considering they’re probably going to continue to drag out this stupid nameplate bull**** with F’s for cars (focus, fivehundred, fusion, freestyle) and E’s for SUV’s (explorer, edge, escape, expedition). Screw their logic and keep the Taurus name for a car WORTHY of it.
10/21, 8:37 AM
posted by:
LamborghiniZ
I’m not sure why everyone is on here saying **** like, “the taurus, great car, fantastic piece of machinary, blahblahblah”. because guess what? The current generation Taurus that is being killed off, quite frankly, sucks ass. It sucks so much ass, actually, that for years Ford sold them for THOUSANDS under MSRP, because, people, let’s face it, compare a 2002 Taurus to a 2002 Camry, Accord, Altima, or Mazda6, and the difference is apparent. The Taurus was bland, outdated, understyled, boring to drive, moderately reliable but nothing like the 4 mentioned above, and had absolutely atrocious fit and finish/interior trim quality. Mediocre car, at best, ****ty car, at worst.
10/21, 9:06 AM
posted by:
SR
I like a Pinkley Taurus.
10/21, 11:56 AM
posted by:
mujician
Again, obviously comming from someone who has never owned one. (LamborghiniZ)
10/21, 6:35 PM
posted by:
Veda
Mujician, I used the Taurus back in 1989 and it wasn’t a very good car compared to the Accord. Yea the Americans loved it but so what? They messed it up and it dies. I have to agree with LamborghiniZ this time.
10/22, 1:27 AM
posted by:
Aussie#1
Good the Taurus was always a rubish car, when the 1996 Ford Taurus came to Australia it was a complete sales Faliure, no one liked them. So its good they are scrapping the car.
10/22, 11:22 AM
posted by:
chevy490
yea my naibor rear wheel fell off when he was macking a corner into his driveway!
10/22, 3:49 PM
posted by:
LamborghiniZ
mujician, no, i havent owned one, why would i spend hard earned money on a car that doesn’t meet the quality standards set by the class leaders? However, I do know a lot about them, and a lot about cars in general, so I have every right to say my opinion, which in this case, is far closer to fact that opinion. Using your logic, none of us have the right to have opinions/make comments on cars we haven’t owned, so think twice before you comment on any vehicle by Ferrari, Lamborghini, etc, because you couldn’t possibly know anything about them, because you havent ever owned them…right? WRONG.