Ford is expected to say Monday that it will get out of the minivan segment, according to two USA Today sources familiar with the plan. Ford will lay out an overall restructuring plan that will include plant closures, layoffs and executive departures Monday when it announces fourth-quarter earnings. Ford Freestar sales were down 25 percent in 2005, and Mercury Monterey sales were off 53.1 percent, according to Autodata. “We have to pick and choose where we want to compete,” Mark Fields, Ford’s executive vice president and president of the Americas, said in an interview last week. “The idea you have to be in all the segments, that’s an old way of thinking.”
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01/20, 1:08 PM
posted by:
steve bertram
there fallowing in gm’s footsteps. you watch, pretty soon bankruptcy will be on there mind to.
01/20, 1:21 PM
posted by:
Wayne
who cares they sucked anyway, freestar what a joke.
01/20, 2:04 PM
posted by:
Matt Keegan
Smart on their part. They already have the Freestyle and the Edge is coming out. Why compete in a category that holds little interest for Ford or for their customers?
01/21, 1:19 AM
posted by:
Matthew Reed
suvs are the new minivan
im surprised it took ford this long to realize that
not to mention, the asian minivans are much much more attractive than american ones these days