Keeping in line with CEO Alan Mulally’s predicted market upswing, Ford has announced it will be boosting production in the third quarter. Ford, the only of the Detroit Big Three not to receive a government handout, plans to increase production in Q3 by about 10 percent.
The decision to boost production during the second half of the year could give Ford a leg up on its competition. Cross-town rivals General Motors and Chrysler have already announced that many of their plants will be shuttered during the latter half of the year, giving Ford an opportunity to increase its market share.
“This is a once-in-a-lifetime opportunity to separate us from our other domestic competitors,” an unnamed Ford source told The Wall Street Journal. “You have to deliver the product people want to buy. That said, you have to take this historic opportunity to grab market share.”
Ford’s U.S. market share has been up six of the last seven months.
Ford plans to produce 150,000 cars and 310,000 trucks in the third quarter. During the third quarter of 2008, Ford built 184,000 cars and 234,000 trucks – a difference of 42,000 units.
However, it remains possible that Ford’s decision to ramp up production could backfire. Gas prices have been on the rise as of late, which could hinder truck sales. If consumer continue to stay away from larger vehicles, Ford could be left with a mountain of unsold inventory – leaving the Blue Oval no better off than Chrysler of GM.



06/01, 6:29 PM
posted by:
JakeK66
From my experience, when companies are trying to push for market share, they actually have more discounts and are cheaper than the companies that are hurting. I think you’ll find some very good deals on Ford in the near future from this.
06/01, 6:36 PM
posted by:
atoms
wow I hope his prediction is right, the only thing I can predict is I’ll take a dump in the next 24 hours
06/01, 7:07 PM
posted by:
idrinorbarsaku
Go FORD!!!!!!!
06/01, 7:59 PM
posted by:
beemerdude
Nice public relations move, Ford. Your story broke on the day GM filed Chapter 11. I’m sure this wasn’t co-incidence!
06/01, 9:21 PM
posted by:
mayer_ray_nagin
I’m fairly certain Ford market will upswing damn soon because only a fool would buy from Obama Motors.
As a domestic brand that represents true American capitalist values, Ford is the last man standing. Let the losers buy from Gov’t Motors.
06/01, 9:44 PM
posted by:
idrinorbarsaku
I like how you are blaming obama! what would you have done to make sure they stay alive?? He made the right move!
06/01, 10:06 PM
posted by:
MichaelSNU
The government owns general motors! Sounds like a story you would hear in Stalin’s Russia not the U.S.A. Mayer Ray has the right idea. GM/Chrysler are off by list of cars to consider when I need a new one.
06/01, 10:48 PM
posted by:
johnnycanuck
Last Man Standing- the most underrated Bruce Willis flick of all time. What this has to do with the thread I have no idea but mayer_ray started it and I hold him personally responsible.
06/01, 11:04 PM
posted by:
MAP
GM, Now American Motors um “AMC” it will fail and i hate to say it.
06/02, 12:02 AM
posted by:
KarLoveBoy88
I certainly admire Ford Motors a lot more than i have before by standing bravely to the current economy’s condition. They didn’t stick their hand out for any handouts, although i respect everything Mr. Obama is doing for the ailing auto industry. But GM and Chrysler should be really embarrassed by their decision making and take notes from Ford. they should change their selfish ways and get their act together. And does each representative need their own private jet to travel to the same location in Washington? Treat your employees and customers with respect and honor their request for more reliable vehicles such and Ford has. The 2010-11 line-up is simply beautiful. Keep up the good work Ford
FIRST ON RACE DAY
06/02, 1:23 AM
posted by:
mayer_ray_nagin
Johnny, how that relates to this thread is that afer getting that vasectomy I am guaranteed to be the last man standing.
06/02, 2:15 AM
posted by:
A4
Let’s hope you’re right, big Al.
06/02, 8:41 AM
posted by:
ricky_b
I’m not saying that Ford products are better than GM (or Chrysler) but I agree that this is a major PR move. Ford is in a similar pickle to GM but the difference is that they have avoided backruptcy and are not under goverment scrutiny. That keeps the product and production control in their court. Carpe Diem. (Should I have saved that for Chrysler/Fiat?)
06/02, 10:11 AM
posted by:
AFSOCSARGE
Let’s be honest Ford while applaud Ford and give them credit for a job well done and are set up with Great products coming in the near future. The truth is the were in trouble 5 years ago and reorganized nearly 4 years ago. They beat the huge Fuel Price Increase and America’s Current Near Depression they beat The World Economic Tsunami and were better prepared when things went bad.
Please Listen:
http://www.npr.org/templates/story/story.php?storyId=5775334
Ford Co. CEO Steps Down Amid Record Losses
Day to Day, September 6, 2006 · Bill Ford has stepped down as president and CEO of Ford Motor Co., the car manufacturing giant founded by Ford’s great-grandfather. The giant car manufacturer has struggled through a period of slipping profits and shrinking market share.
Jean Jennings, editor-in-chief of Automobile Magazine, talks with Madeleine Brand about the implications of the move.
So before everyone has knee jerk conclusions the truth is Ford was in Dire-Straights before The economy went bad and reorganized in a much easier economic climate. I find it quite disturbing that it is so easier for those to refuse to by a product because the President Of The United States refused to let over a Million of Your Fellow Americans to loose their jobs, because of Greedy/Dumb CEO’s and Management. Yes GM made a huge mistake by dropping the GEO Line and having Twice as many Domestic Car Lines than made sense it todays Automotive World. Chrysler was Raped by Mercedes because of a move made by a greedy Board Of Directors.
-Sarge
06/02, 12:46 PM
posted by:
yarddog82abn
Say what you want about Ford, but the fact is that Ford has come along way, and they sill have further to go. But as we all know, it’s the journey of the destination that we look for the always the destination, and that’s because we already been there… At the TOP as No. 1……..
06/02, 1:31 PM
posted by:
Blakkarr
FORD seems to be leaning back to wards Cars. It’s like 54% trucks and SUVs right now for them. That might reflect a more realistic demographic cut of the buying public.
But I want FORD to seriously bring over or build in the US many of their best cars in EUROPE and abroad including the entire FOCUS line AWDs included, Bring the FALCON already, while the bringing is still good, and get back to making a new mid-sized or compact pick-up replacement for the decrepit RANGER.
GM needs to stop cutting off product that will sell, thusly tossing out billions in development money and billions more in sales. They need to make cars that will sell and not panic over ever least little shift in the wind. They know we will buy RWD cars, the ZETA and ALPHA, if they would just build them. Those platforms alone would have killed the GENESIS sedan and coupe before they ever hit the market.
Sarge, those execs at GM were not greedy. They were lazy and stupid. Greedy is going for more money by getting more of it, not finding ways not to spend it. It takes enormous will and insight to be greedy and successful. Being lazy and stupid, well that is what it sounds like. The Gm Execs, did not want to get up off their a$$es to make more money. just find ways not to spend anymore. GM used to make money hand over fist even selling crap. Now that they HAVE TO make great cars they aren’t. Pinning all their hopes on a couple of cars, when they have RIGHT NOW an entire arsenal of top notch “killer apps” to level on the competition at EVERY price point, except the very bottom and the very top of the price list.
Greed can be positive motivation if tempered with the desire to gain, not merely retain, and restrained and disciplined to be sustainable over a long haul and ever burning to motivate even when times are tough.
FORD has been very conservative,and I wish they had been a bit more adventuresome in some areas like LINCOLN and MERCURY. A couple of hot cars would not have hurt and may have helped really. But they need to start running more than walking briskly as they have been.
KUDOS, FORD. They have never let me down. Now don’t just fail to disappoint me. Make me happy!
06/02, 7:44 PM
posted by:
jayjc08
I’m happy that I own a Ford. Two actually. Ones a 90′ Taurus wagon, and despite what most people will say about the Taurus, it’s the best car I’ve ever owned. And all of Ford’s recent products have been at or near the top of their game in terms of initial quality, design and image. They’ve been making some extremely good moves, both politically and product wise. But there are still improvements to be made.