Ford Flex sales haven’t exactly taken off like the Michigan automaker had hoped for, but a new Flex ad campaign set to launch this week should help the Blue Oval get the word out about its newest crossover vehicle. The new campaign will have an added focus on digital media, although it will also include TV spots.
“The Ford Flex is electric. When you see it, it provokes a reaction,” said Jim Farley, Ford group vice president of marketing and communications. “So the approach we’re taking to launch the vehicle is unconventional and quite unexpected.”
In conjunction with Team Detroit – Ford’s advertising agency – Ford has created two TV spots that were directed by Mark Romanek, a renowned music video director, according to Automotive News. The campaign also features applications for the iPhone, Xbox and Yahoo. The electronic applications will also users to see photos and specs on the Flex, with the iPhone even giving directions to the nearest Ford dealer.
The Flex will also grace the first electronic magazine cover on Esquire‘s 75th anniversary edition.
