Ford announced Monday that is will be the official sponsor of reggaeton-rap artist Daddy Yankee’s new national radio show syndicated by ABC Radio Networks. The program, called On Fuego (On Fire), premieres March 4, clearing six of the top 10 Hispanic markets in Los Angeles, New York, Miami, Houston, Dallas and Phoenix to reach 60 percent of the Hispanic population, reports MediaWeek.The sponsorship will be used to promote the Ford Fusion sedan.
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02/14, 9:24 PM
posted by:
Madcapp
If Ford wants to reach out to the reggae crowd, its real simple…just buy ‘em a bag of ganja. Then they’ll be real loyal to you.
02/14, 9:28 PM
posted by:
Madcapp
I forgot. I hate hippies, I wanna kick’em in the nuts.
02/15, 2:19 PM
posted by:
Anonymous
Ah, now the Renault Fuego makes perfect sense.
02/15, 6:05 PM
posted by:
Media SITREP » Has Reggaeton Jumped el Tiburon?
[...] Is reggaeton the disco of the 2000s, or will it prove to last? Leftlane reports that Ford will be sponsoring a syndicated Daddy Yankee radio show: On Fuego (On Fire), premieres March 4, clearing six of the top 10 Hispanic markets in Los Angeles, New York, Miami, Houston, Dallas and Phoenix [...]
02/16, 11:24 AM
posted by:
julie
ITs really awsome that ford is reaching out to the latiin community by sponsirng daddy yankee
03/09, 7:55 PM
posted by:
ada
daddy yankee please call me para q mi amiga te conosca please ella quiee conocerte ella es unamuchacha muy buena pleease call me at my ceel 646-260-7008
03/09, 7:56 PM
posted by:
ada
daddy please call me
646-260-7008
04/18, 1:24 AM
posted by:
PRISCILLA
HEY I AM WRITING THI S
TO SEE IF WHAT I HERD IN THE RADIO ON SUNDAY
IS TRUE
THAT I WRITE TO YOU
AND GIVE YOU MY TELEPHONE NUMBER YOU WILL CALL
LOVE PRICILL 3106352675