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Ford unveils new logo for 2010 Mustang

08/27/2008, 5:56 PM

By Drew Johnson

With the recent launch of the Dodge Challenger and the upcoming launch of the Chevrolet Camaro, the Ford Mustang is facing its first legitimate competition since 2002. To combat the two new entrants to the Pony Car segment, Ford is currently overhauling the Mustang for the 2010 model year. Although we’ll have to wait until November’s Los Angeles Auto Show to see the new Mustang in the flesh, Ford has released the new Mustang badge set to grace the 2010 Mustang.

Like the Mustang currently on the market, the new badge is a modern interpretation of the original. Although the badge doesn’t give away too much about how the new car will look, Ford claims that the new badge, like the 2010 model, “is more defined, more muscular and sure to catch the eye of Mustang enthusiasts.”

The new badge has a reserved piece of real estate on the front grille of the 2010 V6 and GT Mustangs. For the first time, the Mustang badge will also be available in black-chrome on the Mustang GT.

The Mustang logo was last updated for the 2005 car.

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08/27, 6:04 PM

posted by:

johnnycanuck

They shoot horses, don’t they? Good thing Ford has a Bullitt.

08/27, 6:07 PM

posted by:

CarResearcher

The logo should be a company symbol for, “run market share run!”.

08/27, 6:13 PM

posted by:

JoshyLofty

it looks better. i like it.

08/27, 6:23 PM

posted by:

stick2clutch

I hope the car has as good a fit-N-finish as the horse.

08/27, 6:35 PM

posted by:

Bryce

This is the most exciting thing to happen to a sports car since the Corvette got a bigger glove box.

08/27, 7:22 PM

posted by:

tyler_is_aero_tt

I like it!

08/27, 7:48 PM

posted by:

global_lightning

Coming in 2010: The Mustang Pinto III

08/27, 7:58 PM

posted by:

howsmydriving

No wonder Ford is in the red.

08/27, 8:09 PM

posted by:

brassmonkey

So is this what J Mays has been spending all his time designing? A new horsey for Ford? Cute.

08/27, 9:00 PM

posted by:

t-ak-box

Thats one Fit Pony.
Maybe some poeple won’t like to knew Pony, so they should have a New Pony Old Pony poll like coke did.

08/27, 9:01 PM

posted by:

t-ak-box

I meant New. Sorry

08/27, 9:09 PM

posted by:

1c3d0g

Looks quite good, IMO.

08/27, 9:12 PM

posted by:

Need4SSpeed

OMG it looks… Almost identical… LOL

08/27, 9:16 PM

posted by:

elviososa

ehhh….still a poor man’s sport-wannabe sport car.

08/27, 9:16 PM

posted by:

projectzr1

So the only difference is that its more carved in and more sculpted… nice i guess.
but its not like they can just completely scrap the symbol and make another. kinda ruins the point of the 40 yr old heritage behind it.

08/28, 12:12 AM

posted by:

bigp

just know

08/28, 12:15 AM

posted by:

02WRXPSM

“40 year heritage” — yeah, there’s about 25 to 30 years of that 40-year stretch that Mustang owners/fans should be SERIOUSLY embarrassed about (160hp V6, anyone?) and would be better off forgotten. If that logo was made in Mexico and made of chrome-painted plastic, it would be more appropriate. Oh, and weld the hind legs together, you wouldn’t want that horsey to have an independent rear suspension :-)

08/28, 1:55 AM

posted by:

maxcar

does the new badge make the car lighter. if so, it’s an improvement. now just chop off some of that immense rear overhang and i’ll like it.

08/28, 3:05 AM

posted by:

mazdaman

It looks nice. I hope the restyled car turns out as good.

Ford did take some missteps with this car, but they have done a good job at returning it to icon status. An IRS would be nice, but I guess you can’t have everything.

08/28, 9:13 AM

posted by:

hbcbob3

Looks as gay as ever…

08/28, 10:27 AM

posted by:

richt62167

Really…?!?!? did someone complain about the old one??

08/28, 10:36 AM

posted by:

mayer_ray_nagin

Wow. This new logo makes me want a Mustang soooooo bad. I was never going to buy a Mustang with that old logo.

08/28, 10:57 AM

posted by:

RaineMan

The mustang in its base form was never about all-out performance. Heck… even with the V8 the cars are wussy in stock form. Mustang is all about image.

08/28, 12:05 PM

posted by:

ktulu

I don’t C da need 4 this.

08/28, 12:09 PM

posted by:

RaineMan

Ford just didn’t want to overhype the Mustang by revealing more prototype pictures like GM did with Camaro.

08/28, 12:48 PM

posted by:

hbcbob3

Would somebody please get ktulu a ****ing grammer textbook!

08/28, 3:21 PM

posted by:

jumpoffit

ktulu actually made sense this time, just using the short cut version though- Ford needs to bring back the Bronco already, O.J. would be the perfect spokesman

08/28, 6:22 PM

posted by:

Joey Stefano

Mustangs are a nice car for the low income set.

08/28, 7:57 PM

posted by:

beatusmongous

“they should have a New Pony Old Pony poll like coke did.”

That reminds me of something funny.

I’ve noticed that the Coke here in the U.S. is not very good. It’s better than the “New Coke” that they tried to pawn off on us, but it’s not as good as the Coke that you get in other countries, like México. I started to research why, and I found out…

In the U.S., sugar is a bad thing. People don’t like when something has sugar. But in México, no one cares.

Here, Coke wasn’t selling like it used to. So Coke needed to get their sugar content down, and use something different. Diet Coke wasn’t cutting it for them. So what did they do? They developed “New Coke,” only it was nasty! It tasted like someone mixed Diet Coke with talc. And then they had the Coke test, with new Coke vs. old Coke. No one liked New Coke, but Coke tricked us…

Instead of keeping the classic taste of sugary Coke, they changed the formula. We all tried the New Coke, were grossed out, and went back to what we thought was the old stuff – Coca Cola Classic. But it wasn’t the old stuff. It was a different recipe. We liked it, though, because the New Coke was gross. We didn’t even realize that the Classic was not the same. Mean, evil, horrible Coca Cola Company!

And now, the Coke that you drink is not even as tasty as the Coke you can get in other countries. They pulled the wool over our eyes.

I like the new Pony, though…

08/28, 11:49 PM

posted by:

sprockkets

Imitation is the sincerest form of flattery. The Mustang did so well that loser Dodge and Chevy decided to bring out their old retro vehicles. Sad. The Camaro dies due to lack of attention, only to come back due to Ford’s success.

08/29, 12:02 AM

posted by:

DeansterTJ

What’t the bloody difference and who gives a ****?

08/29, 8:29 AM

posted by:

JohnnyBlazE

The logo changes seem subtle from far, but up close it looks like a definite improvement…

08/29, 11:58 AM

posted by:

hbcbob3

beatustodeath: Yeah, there’s no sugar in there anymore because it’s friggen corn syrup. Which is worse for you than sugar. It’s a joke. Evil Coca-Cola indeed!

08/29, 12:25 PM

posted by:

beatusmongous

LMAO, Shish Kabob. “beatustodeath”. That’s funny as hell right there! Love it!

I’d rather die with the taste of good Coke, not the gross stuff they give us now. And that’s why I choose water. It tastes better.

08/29, 3:04 PM

posted by:

hbcbob3

Haha, glad you liked it.

And water only tastes better if you don’t live near New Jersey.

08/29, 3:47 PM

posted by:

yarddog82abn

Let the Pony Car Wars begin, 500hp Camaro’s Vs. 500hp Challenger’s Vs. my 500hp Shelby…Hay Toyota you can have your MPG, I want Horse Power!!!! In Los Angeles $7,000.00 mark-up on a TOYOTA PINESS??? I’ll rather pay more for a Pony car…….

 
 
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