Ford has no plans to offer diesel engines in passenger cars in the United States, according to Automotive News. Instead, diesels will be limited to Ford’s truck offerings in America, said Mark Fields, Ford’s U.S. division president.
“We have done a lot of assessment from a customer perspective, looking at what diesel offers in terms of fuel economy and performance versus cost,” said Derrick Kuzak, Ford ’s product development boss. “At this point in time, we would say that GTDI (gasoline turbocharged direct injection) seems to be the better alternative.”
Ford offers a number of efficient diesels in Europe — including a 50 mpg Focus — but those vehicle would not meet new strict emissions standards introduced here in America. Fields said Ford would be unable to price diesel cars fairly and still make money, so it will instead focus on turbocharger and gasoline direct injection and hybrids. Toyota has taken a similar stance, saying new regulations make diesels less cost effective than hybrids.
