Ford’s Mercury brand has survived another brush with death, according to the Detroit News. As part of a comprehensive re-examination of Ford’s domestic operations being led by Mark Fields, the new president of the automaker’s Americas division, Ford recently took another hard look at the brand’s future. The conclusion? Mercury still brings in more money than the company would save by sending it the way of Chrysler’s Plymouth and General Motors’s Oldsmobile. “The brand is very complementary to Ford and, in many respects, always has been,” Darryl Hazel, Ford’s vice president of marketing said. “Sometimes we do a better job at executing than others.”
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