Ford’s U.S. marketing sales and service chief, Cisco Codina, has announced his retirement, effective November 1. Codina, a 30 year veteran of Ford, said his retirement had been long planned. “While it’s always difficult to leave during challenging times, I felt very strongly that we had a solid business plan,” said Codina, group vice president of North American marketing, sales and service. “We’ve made a lot of progress in a lot of areas.”
Before becoming the sales and service chief, Codina headed Ford’s customer service division and led Ford of Argentina.
Mark Fields, Ford’s president of the Americas, will take over Codina’s position in the interim while Ford CEO Alan Mullaly searches for a replacement.
Ford also announced that Asia Pacific and Africa chief John Parker will become an executive vice president and Mike Bannister, CEO of Ford Credit, was named an executive vice president.
The executive shift at Ford follows on the heels of Chrysler naming a number of new execs — including a couple from Toyota — in an effort to try and turn around the Detroit automaker.
09/21, 8:16 AM
posted by:
autonut
Until Ford family inbreds who own 5% of the stock and control 60% of the vote will not relinquish control this brand is damned. Mother Teresa will not be able to help them.
09/21, 8:37 AM
posted by:
RicardoHead
Bet this guy got a nice fat retirement bonus for driving Ford sales into the xxxxter too, along with a thank you card for a job well-done.
It’s the Corporate American way – reward the incompetent people who kiss your äss regardless of performance, and layoff or fire the capable people who try to implement the incompetent decisions of those at the top.
09/21, 8:58 AM
posted by:
Piablo
Personally I think we’re at the very begining of another 80s style business revolution. Ford and Chrysler and every other corporation in the same boat can bring in as many execs as they want. But until they start doing things differently, nothing will change. Sounds obvious, but identifying that ‘thing’ to change is the hard part. I would start taking a look at customer service. If you look at most of their websites, they’re simply repositories for information. There is no interaction. Why is there no customer login for scheduling oil changes, after market upgrades, tires, brakes, and other services? xxxx, pay online for your oil change so you don’t have to wait in line dropping off or picking up.
These guys are very focused on the product itself, which aren’t half bad, and seem to be neglecting the other aspects of the sale. I have no doubt these new execs are itching to make a difference and a name for themselves, they just need to change the way they do business. (or the way they currently are not doing business).
09/21, 9:27 AM
posted by:
Deanster
Good riddance Thanks for such nuggets as “Bold Moves.” Now the only bold moves you’ll be experiencing are those bowel movements in retirement.
09/21, 11:46 AM
posted by:
CTS DRIVER
retired, he needed to be fired, now the few ford employees get to support him for 20 years for failing at his job.
09/21, 12:20 PM
posted by:
jamhole538
god dam there is a lot of FORD HATERS on leftlanenews
09/21, 12:20 PM
posted by:
jackjimturkey
good point.
09/21, 1:08 PM
posted by:
2008PowerStrokeF450Lariat
mulally needs to hire some of the european execs. and see what happens next. maybe big sales and big profits. but we’ll see when he hires that new person, i just don’t think putting fields there is a good idea, even if it is interim.
09/21, 1:51 PM
posted by:
Driven
14b7, thats funny & good point about Ford bringing in new blood to turn around sales. I wonder if GM Sales realizes how inane his comments are after reading your take. Kudos for almost shutting him up and allowing the rest of us to have on topic discussions.
09/22, 8:13 AM
posted by:
BLISS
TIME FOR A CHANGE.
09/22, 10:37 AM
posted by:
jackjimturkey
I stuck around St. Petersburg when I saw it was time for a change
09/22, 11:44 AM
posted by:
CTS DRIVER
rolling stones^