After the sun set on Monday, October 26th, Ford unveiled an elaborate pink lighting scheme at its world headquarters in honor of Breast Cancer Awareness Month and the Susan G. Komen for the Cure foundation. The lighting scheme will remain pink for one additional night.
Ford has helped raise over $100 million for the Susan G. Komen for the Cure foundation since beginning a relationship with the charity 15 years ago. Ford’s Warriors in Pink Campaign is aimed at raising both funds and awareness for breast cancer research and treatment.
In a statement released by the automaker, Mark Fields, Ford Vice President of the Americas, said, “For 15 years, Ford has been committed to fighting breast cancer, standing up for the cause no matter the month. Tonight’s ceremony is designed to show our support for all those affected by the disease.”
Ford claims that their partnership with Susan G. Komen for the Cure foundation and similar co-branding goes beyond simply raising money for research, but also aims to reach out and make people aware of the disease and the importance of early detection.
The Ford Warriors in Pink campaign preaches the vital importance of early detection in raising survival odds for cancer patients, and by placing reminders in front of the public eye in the form of accessories, clothing, and even special co-branded vehicles to remind them of the constant need for awareness.
