By Drew Johnson
Tuesday, Aug 28th, 2007 @ 3:58 pm

Jaguar has announced that its future vehicles will not feature the company’s name. Within the next two or three years, Jaguar vehicles will use the Jaguar “leaper” logo in place of the word “Jaguar.” The recently revealed XF will wear the Jaguar name as the company wants to familiarize the public with Jaguar’s new styling design.
“Eventually we will take the name off and just leave the leaper,” said Ian Callum, head of Jaguar design. “When people see the XF they won’t know what it is, so they will look for a name badge. That’s why we’ve left it on, but put the leaper there as well. The name will go probably on production cars within two or three years.”

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