Since Volkswagen had such a viral advertising hit — albeit not entirely planned — with its Un-pimp Your Auto advertising campaign, General Motors has decided to create some wacky videos of its own. Unlike VeeDub’s silly spots, the GM videos are not overt advertising, and will not air on TV. Instead, they are pseudo amateur video with mysterious GM cars flying through the sky as they do in GM’s official web, print, and TV campaign. Videos after the jump…
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09/13, 3:34 PM
posted by:
Dr*Manhattan
Stupid – bad acting in the last 2.
09/13, 3:44 PM
posted by:
Random Jerk
They’ve been running similar flying car ads during NFL games, so that kind of dilutes these shorts. The product placement is weak, the flying cars look completely generic just zooming by. Seems to me the viral marketing campaigns that get the big circulation are “edgy” and these shorts are not.
09/13, 3:46 PM
posted by:
bacalao
hahaha its funny but…. Ok? what is the point of having flying cars how the hell does that relate to GM in any way!!????????
09/13, 3:50 PM
posted by:
Jimbo - G Mill$
who the hell works for GM and honestly brings up a flying car ad campaign to GM management? this had got to be in violation of child labor laws either in the US or Canada.
Sad excuse for a wacky commercial.
09/13, 4:01 PM
posted by:
Jason
So incredibly lame
09/13, 4:35 PM
posted by:
anti_analog
It was probably thought up by someone at Campbell Ewald (spelling?), which is Chevy’s ad agency, and I think the default agency for generic GM stuff.
The perspective on that last one looks…mmm…not so good.
09/13, 4:38 PM
posted by:
Richard
Randon Jerk, Clearly these videos tie-in to the new ads featuring the flying cars about GM’s new longer warranties. You see the same vehicles there as here.
09/13, 4:43 PM
posted by:
Bonquisha Jackson
Like they’d fall for that in California. They don’t even buy GM cars there
09/13, 4:47 PM
posted by:
J-Ro
You can’t even tell the cars are GM… I don’t see the relation
09/13, 5:00 PM
posted by:
wenge
Almost funny. At least the VW commercials had a point. How is this supposed to make me want to buy a GM?
09/13, 6:10 PM
posted by:
Gogogodzilla
What was the point of these commercials?
09/13, 7:56 PM
posted by:
GL1
I agree what in the wide world of sports was even the point to these films anyway ? they actually are a complete waste of time and money as they have no tie back to GM at all and have no point to them either.. Whoever approved money to make these at GM should be fired as they are a total waste of GM’s money…they advirtise NOTHING for GM..and they can’t afford wasting money right now
09/13, 8:03 PM
posted by:
Webran61
The commercials are simply to generate buzz about GM, and I think they’re doing just that, as we all post comments about them…
09/13, 9:29 PM
posted by:
AuDub
the first one was kinda funny because of that foreign dude gettin all crazy…
but as everyone said, what does this have to do with GM?? do their cars fly??
creating buzz is nice, but this is a little over the top and seriously lacking relevance
09/13, 10:09 PM
posted by:
kendot240
The point of advertising is not always to educate the consumer about the product, who cares what these have to do with GM. I think they are hilarious.
09/13, 11:57 PM
posted by:
elviososa
Stupid Ad…..new low for the GM Ad department.
09/14, 7:08 AM
posted by:
GM’s ‘flying car’ virals « the ideas by number weblog
[...] Two more after jump. [via leftlanenews] [...]
09/14, 9:44 AM
posted by:
RustedEmpire
lame…I think the world would end if gm actually made a flying hummer
since it’s a pointless ad, I can rest easy
09/14, 10:06 AM
posted by:
Aston_
Plain stupid
09/14, 10:07 AM
posted by:
Aston_
But the skateboarding 40-year old was the coolest thing
09/14, 11:48 AM
posted by:
Firekyro
Flying cars are a rediculous invisionment. Driving normal cars is already the most dangerous thing we do on a daily basis could you imagine idot people flying them. Flying them into eachother, and crashing down into a business or residence perhaps. Its Ludicrous. Somewhat off topic but, anyone who cares about what they drive would never buy a GM car they are just the worst.
09/14, 1:58 PM
posted by:
James
It would be cool if they made videos of their cars doing things they really could do. Show me a video of a GM car driving down the road without lots of squeeks & rattles. show me a video of a well designed dash not covered in hard misaligned plastics. Show me a video of a GM car with a 5 year 60k bumper to bumper and 10 year 100k powertrain video. Oh wait, I’ve seen those videos, but from Hyundai.
Improve quality and materials first – then splurge resources on fake viral videos.
09/14, 9:12 PM
posted by:
Pixel-Painter
….. *crickets chirping* …… *akward silence* ……
If the punchline is flying cars, I guess I missed the joke.
How out of touch do the marketing heads have to be to think that these videos would become “viral”? They made my eyes roll so hard they fell right out of my head–That’s how lame these are. Videos become ‘viral’ by being interesting or entertaining enough that they become popular thru word of mouth, but I wouldnt want to waste anyone else’s time by sharing this, nor would I want to embarass myself by showing them something so utterly stupid. More importantly, there’s nothing about these clips that inspires interest in or reflects favorably on GM.
In fact, it’s quite the opposite: NOTHING is lamer than seeing a company trying to jump on a trend and completely missing the mark. It’s like Dr. Evil trying to be “hip” by doing the Macarena, except this wasn’t funny. Funny was a the cat-eating Ford Ka, or un-pimping autos, or a Tacoma surviving a crazy girlfriend’s push off a cliff. This was just lame. GM, I’m embarassed for you.
09/27, 12:19 AM
posted by:
Blogging about commercials / Watching a 49ers game « Advertising Critic
[...] NOTE: While trying to find video of this ad, I found out that GM is also taking a viral approach to this. I like this idea as well, but I am still not liking the flying car approach. [...]