Word came down earlier this year that General Motors had scrapped its plans to unveil the all-new Buick LaCrosse and CTS Coupe at this month’s Los Angeles Auto Show, which left the Detroit automaker without a worthy introduction for the SoCal show. Because no new products will be traipsing across the GM stage at this month’s show, the Michigan automaker has cancelled its previously scheduled press conference at the LA show.
The move will save GM some much needed cash, but should also provide a little more publicity for the automaker’s efforts in Washington.
“You honestly have to ask yourself is the news you’re going to make going to break through the clutter,†GM spokesman Scott Fosgard told The Detroit News. “The automotive and business media attention is on what’s going on in Congress and I just have my doubts that the typical auto show news is going to be as newsworthy as what they’re debating.”
GM is running out of cash at an alarming rate and is currently lobbying Washington for $25 billion in “bridge†loans. GM, along with the rest of the Detroit Three, is also pushing for an additional $25 billion in aid to fund a union retirement plan.
The LaCrosse and CTS Coupe are now tentatively schedule for a January reveal at the Detroit Auto Show, but there is the very real possibility that GM might not survive until then.
