It was widely believed that the Buick Invicta concept shown at the Beijing Motor Show would preview the next-generation Buick LaCrosse , and General Motors chairman Bob Lutz confirmed this assumption on the company’s corporate blog today. Lutz also hinted at the future of the Invicta’s platform.
While GM has been very good at “badge engineering” in the past — essentially slapping a different grille and logo on a particular car and selling under several different nameplates — Lutz says this will not be the case with the Invicta’s architecture. The LaCrosse platform will spawn other sedans by “ Chevrolet , Saab , Opel/Vauxhall and others,” but GM will go to great lengths to make sure that everything the customer can see will be different.
“Dimensions can change, such as length and width and cowl height,” Lutz said. “Suspensions can be vastly different, changing the character and behavior of the vehicle, depending on brand.”
The majority of these changes will be funded by the savings from using one global platform.
We look forward to the upcoming models as Lutz promises that they will all have “beautiful, compelling designs.”
