To prevent the overstuffing of the Buick brand, GM is mulling adding the Insignia to the Cadillac lineup, according to the Detroit Free Press. Although the Insigni's front-wheel drive layout doesn't necessarily fit in with Caddy's new image, it would give Cadillac a viable option for those wanting a little more surefootedness in snowy climates. The Insignia would also do nicely as a Lexus ES competitor.
In addition to offering Cadillac buyers a little more variety, GM could see higher profits from a Cadillac rather than Buick-badged Insignia. Opel offers the Insignia with a host of costly options - including all-wheel drive and lane departure warning - which would better fit in with Cadillac's pricing scheme.
While it still remains unclear which of GM's brands will stake claim to the Insignia, we could see the European sedan on U.S. roads before the end of the year.
