By Leftlane Staff
Friday, Feb 17th, 2006 @ 9:34 am

Ed Welburn, General Motors’s global design chief, sat down with Ward’s Auto to talk about the future of GM design. Welburn says GM developed internal videos that showcase and explain each brand’s direction. The video for Cadillac reveals a powerful design statement for the brand that will debut with the next-generation CTS sedan. The team also is developing a decidedly European styling theme for Saturn, drawing it closer to Opel. Buick ’s future design will be “very sophisticated” for the brand’s category, he says. Pontiac will feature a sporty, youthful and agile design that exudes “seductive performance,â€? he says. There also is a drive to differentiate the designs of Chevrolet and GMC trucks, with the latter focusing on “industrial precision.” As for Saab , whose new design language will be revealed with the Aero-X concept next month, “it will get a strong jet aircraft identification.”

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