http://www.leftlanenews.com/gm-designer-talks-about-future-direction.html Car news, reviews, and specs for the auto-industry Fri, 10 Feb 2012 22:08:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.leftlanenews.com/gm-designer-talks-about-future-direction.html#comment-178948 Jamie Tue, 27 Jun 2006 01:24:15 +0000 http://www.leftlanenews.com/2006/02/17/gm-designer-talks-about-future-direction/#comment-178948 Just dropping by and saying hi, I really like your sites design keep up the good work. Just dropping by and saying hi, I really like your sites design keep up the good work.

]]> http://www.leftlanenews.com/gm-designer-talks-about-future-direction.html#comment-4056 Rene Curry Sat, 18 Feb 2006 09:52:46 +0000 http://www.leftlanenews.com/2006/02/17/gm-designer-talks-about-future-direction/#comment-4056 This sounds like a solid brand strategy and corporate strategy to me. The whole GM team needs to understand the vision. When the bean counters come out of the woodwork and want to cut or badge engineer the designer can pull out this video and ask if it is in keeping with the brand strategy. When the designer is asked to put a Pontiac grille on a mini-van they can whip out the video. When evaluating product approvals, whip out the video. A powerful tool to stay on course I would say. This sounds like a solid brand strategy and corporate strategy to me. The whole GM team needs to understand the vision. When the bean counters come out of the woodwork and want to cut or badge engineer the designer can pull out this video and ask if it is in keeping with the brand strategy. When the designer is asked to put a Pontiac grille on a mini-van they can whip out the video. When evaluating product approvals, whip out the video.
A powerful tool to stay on course I would say.

]]> http://www.leftlanenews.com/gm-designer-talks-about-future-direction.html#comment-3980 NK Fri, 17 Feb 2006 16:47:47 +0000 http://www.leftlanenews.com/2006/02/17/gm-designer-talks-about-future-direction/#comment-3980 except that theres no future for GM except that theres no future for GM

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