By Leftlane Staff
Friday, Aug 4th, 2006 @ 10:07 am

GM marketing boss Mark LaNeve said interest in new models and upcoming models is helping the automaker regain lost ground in the U.S. market. We’ve stabilized share, and it’s trending up,” he said. “Have we turned a corner? Within the last nine months we have. Now, we have to go out and compete in August.” In a one year time period, GM’s market share has fallen from 28.6 percent, bottomed out at 22 percent, and climbed back up to 27 percent in July. The trend should continue in the second half of the year as new full-size picks, plus crossovers for GMC and Saturn hit dealer lots. “We’ve got great momentum in the turnaround. That said, we’re still in a turnaround. We’ve got a lot of work left to do to get the company positioned not only to get our financial results in the black [...] but to really have a great and growing business for an extended period of time.”

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