With the truck and SUV markets still under heavy pressure from record-high gas prices, General Motors has announced that it will expand its cash incentives for its large trucks and SUVs. In a promotion that began June 7 and will run through the end of June, GM will be offering as much as $6,000 cash back on some of its thirstiest vehicles.
The new promotion will also include both of GM’s full-size hybrids — the Chevrolet Tahoe Hybrid and the GMC Yukon Hybrid. Owners of 1999 and newer GM vehicles will be eligible for $4,000 cash back on the nation’s only full-size hybrid vehicles.
“The whole thing’s a hybrid play,” GM spokesman John McDonald told Automotive News. “What we’re trying to do is raise the awareness level of these hybrids with our loyalty customers.”
Customers that choose gas-only versions of GM’s GMT900-based SUVs are eligible for as much as $6,000 cash back, in a combination customer cash, bonus cash and owner loyalty bonus cash.
Buyers of GM’s full-size trucks — the Chevrolet Silverado, Avalanche and GMC Yukon — will be eligible for up to $5,000 worth of incentives.
