The domestic automakers have long been seen as makers of gas guzzling vehicles, but General Motors will look to break that stereotype with a new ad campaign. The new campaign will basically be a “Dear John” letter to big oil, insinuating that future GM vehicles will break America’s oil addiction.
“Dear Oil,” a new TV spot begins. “We’ve had this great relationship for many years. We think we will both be a lot happier and healthier if we see less of each other.” According to Automotive News, the TV ad will first air on June 22 during NBC’s “Meet the Press”.
GM will follow the ad with several green Chevrolet ads as part of its sponsorship of this summer’s Olympic games.
Over the past year, GM has drastically increased its marketing efforts for its most fuel-efficient vehicles. Although the Detroit-based automaker is one of the largest producers of Flex-Fuel vehicles, it has suspended all E85 advertising partly due to availability issues and largely because of the negative publicity the corn-based fuel has been facing lately.



06/10, 3:33 PM
posted by:
xyunya
Would be nice to see those adds 5 years ago, when gas was $1.50. Perhaps it would be less then $4 today, if GM showed big oil middle finger then.
06/10, 3:39 PM
posted by:
Stealth E34
That’s exactly right xyunya. If only GM, and GM alone, had produced cars that were much more fuel efficient 5 years ago, then all current geopolitical energy supply and demand situations would have absolutely NO bearing on the price of oil today.
Thank goodness Toyota never produced a gas guzzler! It’s because of Toyota, and Toyota alone, that the price of gas isn’t $5 a gallon today! The sale of several million Toyota’s over the last 5 years certainly reduced America’s demand for oil considerably, such that no other factor in the entire world had any impact on the global price of oil.
Who’d have thought a single car company could completely alter the global energy supply network??
The things you’ve taught us all, xyunya! Thank you kind soul!
06/10, 3:41 PM
posted by:
HemiRoadRunner
That’s right, xyunya is Mr. ” I don’t stereotype” and then he right’s some BS like that. He must be a CHINK, ===> “if GM showed big oil middle finger then.” Hmmm, kinda forgot the word “the” didn’t ya jap wad.
06/10, 3:45 PM
posted by:
TomF
GM has made plain it doesn’t know how to make money without emphasizing low-MPG oversize vehicles. It has for years dismissed small / efficient cars as loss leaders and token market entries. So by “breaking up” with Big Oil, isn’t GM committing suicide?
06/10, 3:54 PM
posted by:
xyunya
When GM was the largest auto company, it had clout to create movement against monstrosity, instead they fostered and pioneered it. As a result, Ford and M-B-Chrysler followed the TREND. GM is no longer the leader of the pack, it is #2, just like poop in a toilet, Ford is not even a slid poop and M-B blamed Chrysler for its woes and crapped all over it (sorry for scatology examples, but I trying to make it comprehensible to those with learning disabilities like HemiRetard).
Yes, Toyota got greedy and started building useless monster trucks to join the easy money club and lost a billion here and there. However, today Toyota can build Camry in Texas on the same factory as trucks and GM is floating in the proverbial toilet writing commercials.
Global energy supply network does not exist, however there is increased demand and dwindling supply. I suppose if demand would not grow so dramatically the price would not follow. We have to look in the mirror sometimes and when we do look we’ll realize that despite growth in China and India we are the largest consumer of energy today, despite being 15% of their population and in per person consumption they may never catch up with us.
Kind soul I may not be, I just filled up my car today.
06/10, 4:06 PM
posted by:
HemiRoadRunner
^^^ Man you have got to be the dumbest SOB on the planet. Sounds like your just blaming $H!T on GM. So it’s ok for toyota to “join the trend” but not Ford and Chrysler? GM built what people WANTED at the time dumb@$$, they also offered the Metro in case your old asian retarded @$$ forgot. Stop trying to act like an automotive analyst and go do the housework while your wife is at work because that’s what you are, a Mr. Mom.
06/10, 4:13 PM
posted by:
brassmonkey
Xyunya, you make absolutely no sense at all. “…Ford is not even a lid poop…” WTF are you talking about? Maybe your tenacious grip of the Engrish ranguage is sripping.
And you say Toyota never made a gas guzzler? First, you fail to define ‘gas guzzler’. Is it a vehicle that gets less than 15mpg average, or worse? What is your definition? And have you ever seen the gas consumption on the Tundra, FJ, Tacoma 4WD, Sequoia, GX470, LS460, etc., you dip****? Do you think Toyota gets a pass because they make the ****ty Yaris and Prius with good mpg? Your weak view and lopsided opinions are as useful as tits on a bull. I’m sorry, do you need a ‘transration’, grasshopper?
06/10, 4:14 PM
posted by:
xyunya
HemiRetard, you got to get your insults straight: I am either chink, gook, nerd, geek or Mr. Mom, but I can’t be all at the same time. You gonna give me MPD.
Not all responsibility lies with GM, we as a nation did and still doing our part. It’s not even select few with cash to burn, every Tom, Dick and Harry needed Hummer or Hemi (I wonder why?). GM could have taken high road then, the one it is trying to take now 5 or 10 years late.
06/10, 4:26 PM
posted by:
xyunya
brassmonkey, I never said that Toyota never made a gas guzzler, as matter of fact I said “Toyota got greedy and started building useless monster trucks to join the easy money club and lost a billion here and there”. Now, Toyota is not suffering from lack of fuel efficient models. GM however, does. Toyota is projecting profitable year, not record crop, but not money loosing operation. GM and Ford are not exactly at the same level. Not that Ford and GM are building exciting automobiles to satisfy ongoing demand. As a matter of fact GM stock is at the bottom of 5 year chart and Ford’s is not much better. It says something, does it? But the point I was making, that GM is acting as in 12 steps meeting after years of binge drinking and achieving cirrhosis.
06/10, 4:31 PM
posted by:
HemiRoadRunner
You know xyunya, whatever that name even means, I’m not going to insult you. But, what we did in the 90’s has NOTHING to do with high oil prices today. High oil prices are driven by SPECULATION, INVESTORS, and the fact that the oil companies MERGED some years back and there is no competition. They raise the prices when they know we will be using oil, whether we use it or not. For example, Memorial Day, it is ASSUMED we will be driving more, but we weren’t, however because of SPECULATION they raise prices anyway. These oil companies are making everything they can without compassion for the consumer. And whenever speculation shows a decrease in demand, they simply cut off supply to keep their prices high. Most of the time when that happens they figure it’s a good time to do “maintenance” on their equipment. They are SCREWING us, plain and simple.
06/10, 4:37 PM
posted by:
xyunya
Look at the news tonight, the world edition. There is a truck drivers strike in Spain, because the price of diesel went up 20% in a couple of months. There is a strike in France by fisherman for the same reason. Price of fuel is up everywhere. The point I am making: people who live in a glass houses should not cast stones, and it is definitely implies to GM. GM is very responsible for the state of fuel consumption by building large number of very large vehicles for a very long time. They could take a high road, but missed the opportunity. Now they are pissing against the wind.
06/10, 4:37 PM
posted by:
Dodge_fanatic9
so lets get 100mpgs like we could of done decades ago; o wait, they cant make as much money that way. it also could help the economy-we cant have that. stupid corperations
06/10, 4:43 PM
posted by:
xyunya
GM was making more fuel efficient cars in 80’s then it does now, and they were more fuel efficient that todays samples (not Korean ones, but true domestic). Those X-cars and Celebrities were not perfect cars, but their mileage was better then today’s Equinox. GM quickly learned that making desirable small cars is cumbersome process of improving design, quality, and precision manufacturing and reverted to it’s body on frame corporate experience from 60’s and 70’s. If GM would persist with Saturn, we maybe closer to 100 mpg car today then we are now.
06/10, 4:44 PM
posted by:
johnnycanuck
Ok, I’m more confused than a scrotum in a pot full of wonton soup. Does GM really believe this campaign will fool anybody? The public casts their vote when it comes to vehicles with their chequebook, and even though you can barely see the cars behind all the incentive propaganda adorning a GM sales lot still nobody’s buying. I can write a dear Johnny letter to myself and say I’m going to quit cigars, but I might as well save the ink and the tree. I guess I’m like GM when it comes my vices: they’re still making theirs and I’m still smoking mine.
06/10, 4:52 PM
posted by:
e36m
Right, only american car companies make gas guzzlers. Toyota would never do that.
06/10, 4:53 PM
posted by:
tripleonefive
The oil companies are in GM ass worst than HRR is in a Baracudas tailpipe
GM cant quit big oil bc they CANT SELL PASSENGER CARS.
Lets face it GM is dead
06/10, 4:55 PM
posted by:
xyunya
johnnycanuck, your allegories are fantastic
. How I suppose to eat wonton soup now?
06/10, 5:02 PM
posted by:
pmpvtkc
HemiRoadRunner that’s very nice of you calling people chinks. Are you angry because you are stuck with your gas guzzler Hemi and no one wants to buy it?
06/10, 5:04 PM
posted by:
xyunya
pmpvtkc, no he’s just angry, it’s that time of the months.
06/10, 5:25 PM
posted by:
Jordan
shut up hemiroadrunner, you crazy cracker.
06/10, 5:46 PM
posted by:
NoNameDenton1
If it works it works, if not Gm wil have wasted ad money.
06/10, 5:58 PM
posted by:
olds307
How is GM suffering from a lack of efficient models? Every 4 cylinder and V6 passenger car they make gets at least 30 highway.
06/10, 6:32 PM
posted by:
Bubs Solo
GM if you really mean it dust off the EV1 you ass munchers
06/10, 6:39 PM
posted by:
injunraiv
Jesus, some of you people are frigging retarded. The concept that GM makes fuel efficient cars continues to elude you. See for yourself. Go to http://www.fueleconomy.org and compare a camry to a malibu to an accord. Be sure to choose similar engine/trans combinations. See who makes efficient cars… Go ahead, we’ll wait.
06/10, 6:56 PM
posted by:
Need4SSpeed
“Lets face it GM is dead”- we all know who. Well Toyota will eventually be right behind them then with they way their quality is going…
Bubs Solo: Something GM definitely needs now didn’t ever see the assembly line floor because gas was cheap in the 90’s and believe it or not GM really didn’t have the technological capabilities to mass produce it. They do now and well they are trying that approach with the Volt.
GM isn’t the only one at fault here, HRR was right in saying they made the cars that the people wanted, exactly what they didn’t do in the 70’s and 80’s. Secondly when GM typically makes a sale or any automotive manufacturere, what do they make more money on? a 12-20k 4 cyl car or a 30k plus SUV? The profit margins are higher on larger more expensive vehicles. If anything blame Ford for coming out with the explorer… j/k.
They big three have to adapt to this changing market. And there are quite a few vehicles that get comparable, and decent gas mileage that GM and the other domestics make that are comparable to the Japanese. As long as they aren’t trucks or SUVS…
06/10, 8:22 PM
posted by:
jayjc08
xyunya- Diesel prices have nothing to do with demand. The reason why their so high now is because of the heating oil season. This is in part because we had a slightly colder than normal season in the upstate regions of the U.S and Canada. What vehicles in GM’s lineup are to blame for diesel prices, seriously? Their European offerings are selling ever slower, and they have virtually no diesel models in the U.S that sell moderately, or even remotely.
And I wouldn’t quite say GM is the trend setter. For the most part, I remember the SUV craze starting with the Explorer and Cherokee, not any of GM’s models. That we can argue, but I could care less, GM isn’t to blame.
jordan- So then, tell us why you think prices are still high?
We are still finding record amounts of petroleum. The amount we use per year is meager to the amount that we know exists today. Are you going to base your *opinion* around what oil companies are telling you? Are you really that shaken to believe that we’ve reached “peak oil”, and that misguided to invest your trust in some oil company? One that invests in global warming and discredits E85 at every corner?
All I see is profit to be made.
06/10, 9:56 PM
posted by:
NoNameDenton1
GM will never die, they made rebadged garbage for years and survived, now they are trying to make all the models different with their own personality, so they will do better.
06/10, 9:56 PM
posted by:
hateful83
It amazes me the hysteria this topic creates. People go on with this assumption and that assumption. Some are even going as far as to blame GM for the worlds gas woes. HRR’s statement on #10 makes the most sense. We’re getting boned, it happens every day with most other facets of life. This topic was just late to the party.
06/10, 11:42 PM
posted by:
Impulsive
‘Hemiroid’, you ****ing illiterate chimp, the word is “WRITE”, not “RIGHT” … ****ing uneducated hick … kill yourself.
As for the rest of you … do some homework … GOOGLE “Paul van Eeden” and some variation of “oil price/inflation/investing/speculation” … you’ll learn something.
Class dismissed. Oh, except for that uneducated hick.
06/11, 8:51 AM
posted by:
frylock350
@xyunya,
GM does make some fuel efficient cars. They don’t have a halo car like the Prius or Civic Hybrid, but their regular models are either class leading or fully competitive. Cobalt is more efficient than Corolla, same with Malibu to Camry, etc.
06/11, 10:05 AM
posted by:
xyunya
frylock350, try driving Cobalt and Civic (not a hybrid, I actually not a fan of hybrids) on the same day. Perform the same experiment with Accord and Malibu. Driving a car is as personal as looks of a car, and I believe there is subliminal relationship there. For me and majority of drivers/consumer there is enough difference to purchase Civic and Accord in droves and statistically ratio is about 2 to 1 (at least 2 Accords to a Malibu and 2 Civics to Cobalt) and I think I am being generous here. Even non-automotive inclined consumers forgo 1 mpg on the sticker and maybe paying higher acquisition price for Accord and Civic. To succeed car not only needs to be frugal, but perform above competition to succeed. Yes Malibu is better then Camry and Hyundai, but not Accord and Altima in my subjective opinion.
06/11, 10:52 AM
posted by:
rotaryrkt
If, as some of you have stated, cannot blame GM, Ford or Chrysler for selling profitable SUV’s to make as much money as possible and giving the American public what they wanted then you can’t blame the oil companies for raising prices to make as much money as they can and giving the American public what they want either. If you can’t afford to fill up your Hemi, Triton or VorTech Max then buy something else and stop whining. If I had a product that everyone wanted or needed I would raise the price as well to make as much money as I could. Compassion is for communist.
06/11, 11:01 AM
posted by:
HemiRoadRunner
Dude, people don’t NEED Suv’s. GM making money on Suv’s and trucks does not even come close to comparing to oil companies making money on gas/diesel. Like I said, we don’t need trucks, not most of us, BUT we NEED gas. Gas is just as important to us as food, water, clothing etc. Because without it, nobody, except an insanely small few, could get to work or a decent enough job to afford our other needs. I bet if the farmers did the same thing on their products as the oil companies are doing, there would be all kinds of hell to be raised and action would be taken. But it’s ok for oil companies to do it because they can buy and sell politicians alot easier than a bunch of farmers can. Point is, GM and most of the auto industry is loosing money whether it’s their fault or not, farmers don’t make $H!T and constantly get screwed, but big oil can lay out in the sun all day on their million dollar yachts while oil is up over $130 a barrel because they simply can put it that high regardless of reason.
06/11, 11:04 AM
posted by:
davebo
Well xyunya you can keep your accord and civic. I’ll continue to buy American because I support Canada and Mexico!
Hey they’re both in North America so its still sort of patriotic, right?
06/11, 11:18 AM
posted by:
jumpoffit
what the hell- isn’t this the reason we invaded Iraq to begin with?? dammit Bush- send some oil this way, but shhhhhhhhhhhhhhhhhhhh don’t tell those Europeans
06/11, 11:22 AM
posted by:
rotaryrkt
So your saying that if you sold a product that everyone needed you would keep the price low and limit your profits? I’m not saying you should charge so much that people start to sacrifice everything to afford your product but I would charge as much as the market would bare. It’s called capitolism.
06/11, 11:22 AM
posted by:
Need4SSpeed
yeah wtf? We invade and take over a oil producing nation 5 years ago and the only thing we’re paying is like double at the pump??? What’s wrong with this picture?
06/11, 12:39 PM
posted by:
frylock350
I have driven both 1.8L Civic rentals and 2.2L Cobalt rentals and I’d rather have the Chevy. The Honda’s interior is a bit more upscale in feel, but the design is just off-putting to me. Then there’s the engines. The Ecotec feels like a big-block V8 compared to the Honda engine. I really can’t stand peaky motors and the Ecotec clearly had more power on tap and significantly more torque. Then there’s the ride. The Cobalt’s ride is more forgiving, though that does mean it doesn’t handle as well. The Honda’s sportier and the Cobalt is a mini-Impala, but the Ecotec’s power advantage is a dealbreaker for me.
As for Accord/Malibu, they both suck
For the price of a decently equipped one I’d just buy a G8 V6. The whole FWD midsize class is lost on me.
06/11, 1:45 PM
posted by:
HemiRoadRunner
Rotary, how come your the only one in here that hasn’t tried to be a nerd and change my name to something retarded and use geeky insults when I somewhat disagree with you? Anyway, I’m not saying buisinesses shouldn’t make a profit, that sounds retarded. But the oil companies are making RECORD profits on the same supply they’ve had for the last 5 or so years. And they aren’t investing that much money, their equipment is more than paid for by now. What I’m saying is, they have enough money to by power, and a commodity that we need enough to the point we can’t do anything about it right now. I have a REAL Hemi Road Runner, I don’t drive it, it’s not completely restored yet, but I could take it out but don’t feel like paying $5.95 a gallon for Sunoco 110 octane. I drive moderately, don’t make unecessary trips and limit my speed, as does EVERYONE else I know. The sheriff’s dept here, and around alot of other counties, is switching from Crown Vics to Harley’s to save on fuel. China and india aren’t using that much more oil, they can’t be. The majority of their populations live in cities comparable to New York, San Franscisco, etc. where walking, taxi’s, public transportation etc is the way they travel. People in NYC don’t own cars, most of them, that’s how most of china and india is, not all, but most. I would say they’re using a little more oil but not enough to DOUBLE the price within 2 years. The oil companies are taking advantage of a “free market”. They have something that is far to valuable not to be regulated. It is so obvious what they’re doing only a retard would agree with the oil companies. All the major oil companies merged, creating a monopoly into a few oil companies and now they control the market, the set the price of gas, they are the one’s not wanting to invest some of those BILLIONS into more refineries, even though the only reason the current ones are maxed is because they make it that way ever so conveniently for them.
06/11, 2:15 PM
posted by:
injunraiv
SemiHeadGiver, Just kidding – you make a good point. I was just saying this to a customer yesterday. Doesn’t ANYONE see that the price of oil skyrocketed after Katrina and kept going up from there? Are our memories that short? Are you telling me that Katrina hit, and then China and India expanded soooooo much after that? Why did we not hear about this before Katrina?
My theory is that this is a manipulated situation, ala Enron in CA a few years ago. Remember the electircity crisis, the rolling blackouts, the high prices? Remember how once Enron collapsed it all came out that it was a scam? I think big oil sat up and took notice…
06/11, 2:25 PM
posted by:
Impulsive
Go back and read post 29, kids … you’ve all proven you have no clue about REALITY.
Back to class.