The domestic automakers have long been seen as makers of gas guzzling vehicles, but General Motors will look to break that stereotype with a new ad campaign. The new campaign will basically be a “Dear John” letter to big oil, insinuating that future GM vehicles will break America’s oil addiction.
“Dear Oil,” a new TV spot begins. “We’ve had this great relationship for many years. We think we will both be a lot happier and healthier if we see less of each other.” According to Automotive News, the TV ad will first air on June 22 during NBC’s “Meet the Press”.
GM will follow the ad with several green Chevrolet ads as part of its sponsorship of this summer’s Olympic games.
Over the past year, GM has drastically increased its marketing efforts for its most fuel-efficient vehicles. Although the Detroit-based automaker is one of the largest producers of Flex-Fuel vehicles, it has suspended all E85 advertising partly due to availability issues and largely because of the negative publicity the corn-based fuel has been facing lately.
