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Several suitors already considering Hummer acquisition

06/16/2008, 10:15 AM

By paulee

Last week’s Hummer dealer meeting has shed new light on GM’s possible sale of the brand. GM executives said the company was never in talks to sell Hummer to Tata motors, despite previous rumors. Today’s reports has several companies interested in the military-born off-road brand, although no names have been specified as of yet.

While Mark McNabb, GM’s vice president of the premium channel that includes Cadillac, Hummer and Saab, wasn’t directly quoted, dealers at the meeting paraphrased him, according to Automotive News. “There are parties we’re talking to,” one dealer quoted him as saying.

Mark LaNeve, GM North America vice president of vehicle sales, service and marketing, said the dealers he communicated with want Hummer review completed quickly. He also revealed GM is considering three courses of action, including an outright sale, a joint venture or a complete revamping of the brand. The first two options are likely to involve the several global companies that are currently showing interest in acquiring the brand, including at least one from China.

Dealers, meantime, feel GM should not have mentioned anything about a sale until it is confirmed, as they believe it hurts the brand’s image during the interim.

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06/16, 10:25 AM

posted by:

trooper1

I just can’t imagine anyone wanting to buy this brand. Sales for the H2 are so poor it makes ford look succesfull! I know a guy who has one and after only 2 years needs to get rid of it and can’t even find a dealership that would accept his hummer for a trade in. He put an ad for it in the auto trader and after 2 months not a single call for it. If you buy a hummer, you will be stuck with it.

06/16, 10:27 AM

posted by:

SickofGarbageMotors

“Dealers, meantime, feel GM should not have mentioned anything about a sale until it is confirmed, as they believe it hurts the brand’s image.”

Heads up to the dealers, the brand image cannot get any worse. The buying public already looks at these as wasteful, pretentious money pits for dickless retards. It’s very tough being a fan or an owner without having to worry about some rabid pshyco-greenie vandalizing your 50 thousand dollar ride.

GM in general needs to shed its reputation for relying on gas guzzling pigs as the bulk of its offerings.

06/16, 10:45 AM

posted by:

F451

Having its roots firmly grounded it is too bad that GM did not carefully cultivate Hummer to address real-world issues in a timely fashion. People say GM could not see this crisis coming—bull****—as academia has been discussing these problems for decades. Where is that bigmouth Lutz these days…he has always said how he has all the right answers?

06/16, 10:53 AM

posted by:

xyunya

F451, GM could not see it coming because they were relying on vision of 75 year old Lutz. It is a scientific fact that with age human vision deteriorates :)

06/16, 11:01 AM

posted by:

johnnycanuck

Hummer’s biggest mistake was never bringing out a direct competitor to the Jeep Wrangler, perhaps even with a hybrid option as a trump card.

06/16, 12:00 PM

posted by:

Fletch

Good call johnny. I think GM saw this coming from at least a year ago. In my opinion, they dropped the ball on the timing of future models.

06/16, 12:12 PM

posted by:

xyunya

OK, here is the quiz: what part of their business GM execs did not drop the ball?

06/16, 12:18 PM

posted by:

JoshyLofty

maybe putting the Tahoe Hybrid technology in the H2 would help? just a guess. its a start, anyways. Not like anyone uses their hummers for anything more than sitting in traffic everyday anyways. Of course, i mean the majority.

06/16, 12:45 PM

posted by:

1c3d0g

Heh…imagine if Jeep were to pair up with Hummer…you’d have an instant off-road monster. :cool:

06/16, 12:55 PM

posted by:

Blakkarr

I wouldn’t be too put off by CHRYSLER acquiring HUMMER. The problem is making the brand synonymous with “wasteful excess” and “bling bling” really fit in against JEEP largely considered America’s only true All-terrain car brand.

I can’t see FORD taking on anymore trucks.

I can’t help but feel HUMMER will be shut down before 2015, unless GM finds a buyer, or they just make the division heavily dependent on diesel engines and hybrid power trains.

06/16, 1:06 PM

posted by:

cdsmith

Joshy, I went to the dealership and asked the sales manager how sales on their Hybrid Yukon are doing. He told me they are excellent $55K paperweights. They haven’t sold one and no one is interested. Very sad.

06/16, 2:26 PM

posted by:

brassmonkey

^^^ I have seen one Tahoe Hybrid on the road. Why have the giant apologetic “hybrid” decal on the side? Is it GM’s Catholic equivalent of saying 55,000 hail marys?

06/16, 2:45 PM

posted by:

El Aleman

I think and have thought for a while that GM should have positioned Hummer as a Hybrid brand, possibly even Diesel Hybrid brand.
Its production is low enough for a positioning like that, and its unique enough to pull it off.

Not to mention a Diesel hybrid H2 would pull like crazy and have a comparably reasonable mileage.

06/16, 3:00 PM

posted by:

JoshyLofty

Im surprised that the Hybrid tahoes don’t sell where you are, smith, I live in Dallas, Texas & i see them everywhere (i see maybe 1-3 near-daily). there’s 3 in my apt complex alone! They’re very distinct with the “HYBRID” printed along the side – which i like.

A diesel-hybrid H2 makes PERFECT sense! i wondered why the H2’s weren’t diesels to begin with. Its not like they don’t have enough room under the hood to work with!!!

06/16, 3:15 PM

posted by:

1c3d0g

JoshyLofty: because apparently GM is too incompetent to finalize the production of their in-house built 4.5L Diesel powerplant. GM should stop screwing around already and start making good decisions and act upon them.

06/16, 6:02 PM

posted by:

NoNameDenton1

JoshyLofty, you are right, every time I drive through Dallas I see a lot of Hummers, but then I was shocked to see a Smart car there.

06/17, 1:31 PM

posted by:

JoshyLofty

the smart car dealership has a 3.5 year wait on them already. I ordered one, it should be here in november-january they said. i ordered mine january 5th.

06/18, 4:52 AM

posted by:

Got Handling?

the real news to me in this article is that GM thinks that SAAB is still a premium brand, even after they’ve let them rot away building Opel knock-offs on 10-year old platforms.

 
 
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