By Leftlane Staff
Tuesday, May 9th, 2006 @ 3:59 pm

“Marilyn Monroe,” Tiger Woods, Carmen Electra and hip-hoppers Slum Village will star along historic and current General Motors vehicles in GM’s newest television spot, which will debut on CBS’s “Survivor: Panama – Exile Island” on May 11. The new 60-second ad is the second in a series of GM ads themed “Then and Now.” “General Motors cars and trucks are intimately woven into American popular culture” said Bob Kraut, director, GM brand marketing. “The purpose of the ‘Then and Now’ campaign is to tell the story of an energized, confident and transformed GM that is relevant in American society today.” In SAE magazine, Bob Lutz commented on GM’s past glory, and how it might return. “We had ‘the recipe’ then, and we cleaned everybody’s clock,” Lutz said. “And within that recipe was the under standing that automobile buying, whether it makes sense or not, is an emotional decision.”

9 Comments
  

LeftLane

Login

  • LeftLane

    Copyright © 2005 - 2012 Left lane News.
    All rights reserved.