General Motors has announced an expansion of its employee pricing program that should help to bolster sales. The nation’s largest automaker is letting employees offer their employee discount to up to two people of the general public.
The employee pricing campaign kicked off Wednesday and is expected to run until November 3rd. At a time when new car sales have dropped off so much, promotions such as GM’s employee pricing can actually help keep inventories moving.
“It’s been proven to be popular in the past with employees and dealers and if we can sell some more cars and trucks, we’re happy to do it,” GM spokesman John McDonald told The Detroit News.
GM extended its employee pricing to everyone for a six-week period earlier this year with some good results. Although GM’s sales declined 15.6 percent in September – the bulk of the promotional period – analysts predicted the automaker’s sales would have fallen 30 percent, or more, without the promotion.
