General Motors has announced an expansion of its employee pricing program that should help to bolster sales. The nation’s largest automaker is letting employees offer their employee discount to up to two people of the general public.
The employee pricing campaign kicked off Wednesday and is expected to run until November 3rd. At a time when new car sales have dropped off so much, promotions such as GM’s employee pricing can actually help keep inventories moving.
“It’s been proven to be popular in the past with employees and dealers and if we can sell some more cars and trucks, we’re happy to do it,” GM spokesman John McDonald told The Detroit News.
GM extended its employee pricing to everyone for a six-week period earlier this year with some good results. Although GM’s sales declined 15.6 percent in September – the bulk of the promotional period – analysts predicted the automaker’s sales would have fallen 30 percent, or more, without the promotion.
10/24, 10:59 AM
posted by:
mayer_ray_nagin
A lot of GM cars are actually pretty sweet deals at the employee price. With the market meltdown, though, a lot pf people are not going to go in and buy just to have something fresh. Too much uncertainty out there for that.
10/24, 11:16 AM
posted by:
Lariat Luxury Locomotive Liner No.3
Desperate times call for desperate measures liquidation!
10/24, 3:18 PM
posted by:
desertdriver
I hope the Camaro has rebate when it’s introduced for sale.
So the Z28, or a version with the S/C 6.2L V8, is definitely a no-go for sale, right?
I’ll hold out until they sell it, otherwise I just won’t get a new Camaro.
10/24, 4:08 PM
posted by:
Impulsive
It’ll take more than employee pricing to keep the bottom from falling out.
10/24, 4:14 PM
posted by:
yarddog82abn
GO-GM-GO…..
YOU CAN TO IT…..ALL NIGHT LONG………….
LOL..I LOVE THAT MOVIE….
10/24, 11:30 PM
posted by:
affliction
I have a suggestion for GM’s 5-10yr plan. Why don’t they get rid of half of their brands…Reduce quantities supplied and stop trying to be #1 cause all you’re doing with your current strategy is burning inventory at discounts. You got tons of inventory and start panicking like, “Oh crap I gotta get rid of all these cars!” I bet if they produced 35% of their current production, they would be in way better shape. Drop these brands: Pontiac, Saab, Hummer, Buick (US), Saturn, GMC. I would combine GMC, Saturn & Chevy into one and keep it Chevy. I’d also add Buick to Cadillac and keep it Cadillac. Make one economy, one mid-size, one full size car, a small cuv, and a large cuv & two pickups for Chevy. For Cadillac, keep the escalade (make it hybrid only), make a new mid-size entry car (low 30K starting price), & one full size sedan (start at $37k).
10/26, 12:38 PM
posted by:
desertdriver
Affliction: GM will never make a smart move like you suggest. It’s not who they are.