Although GMC is currently positioned as an up-scale alternative to the Chevrolet brand, the differences between the two brands are quite minimal. However, GM is looking to widen that gap by better differentiating the GMC and Chevy brands through products and pricing.
Although all GMC products have Chevrolet counterparts, Reuss is confident GM can push the GMC brand further up-scale while still leaving room for premium Chevrolets. GMC's Denali sub-brand will be a major part of that push, with the luxury trim expected to spread throughout the GMC lineup. More than 30 percent of GMC buyers opt for the more expensive Denali models.
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1.'GM wants to move...' view
