General Motors announced today that SAAB USA general manager and former Cadillac marketing guru, Jay Spenchian, has been replaced by Buick general manager Steve Shannon. Shannon has been general manager of Buick for the past four years, supervising the allocation of more than $3 billion for the development of the LaCrosse, Lucerne, Terreza, and the Enclave. During his reign, US Buick sales have plummeted but hope remains that the new Enclave will revive the brand.
Spenchian has been promoted up the corporate ladder to executive director of North America vehicle sales, service and marketing strategy and revenue management.
One really has to wonder if its a career advancing move to taken from one morbid GM brand and put at another one (SAAB USA). GM hopes Shannon can create the same sales success for SAAB in America that the brand has seen recently in Europe.
