GM is considering increasing production of the hot-selling Saturn Sky and Pontiac Solstice roadster “as soon as possible,” according to GM’s Bob Lutz, who was quoted by trade publication Automotive News. Currently, demand for the Pontiac Solstice is at 35,000 cars per year, while supply is about 20,000 units. Both cars are sold out through the end of the year in many regions, with long waiting lists. In addition to the 20,000 Solstices mentioned above, the Wilmington plant is slated to build 10,000 Skys a year. That’s a total of about 30,000 cars — 10,000 shy of its current 40,000-unit capacity. However, Lutz said the plant could build “way more” than 40,000 cars if additional resources were provided. The question is: to what extend should GM boost production? As Mr. Lutz points out, demand for sports cars tends to taper off when “everybody on the block has one.” The Leftlane Perspective: GM should boost production slightly on the two existing models, but keep demand above supply. Instead of building an excessive number of Soltices and Skys, add the rumored 2008 Chevrolet Sting Ray to the mix.
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05/15, 11:59 AM
posted by:
Captain America
they should have anticipated the high demand….
05/15, 1:08 PM
posted by:
James
Leave the high demand there. If GM fills all the orders the first year, this car will be sitting on the dealer lots for the next 5 years of its product cycle.
05/15, 1:22 PM
posted by:
Jon
James: LOL.
Jon.
05/15, 3:33 PM
posted by:
Anonymous
James: They may have figured that in when they announced a rush to produce. Normally, you’d want a Boxster or Miata run – allow for planned evolution, etc … but GM may have gotten early returns on buyer surveys and feel the need to sell all they can before another rose wilts in the hands of GM dealers.
…….then it might be the next best thing to sliced bread. …but then again; Wonder Bread is bankrupt too. Sigh….
j i m
05/16, 4:38 AM
posted by:
BMW850
saw this car on the street, actually looks pretty good… now if reliability issues are taken care of it could be a great car
05/30, 12:04 PM
posted by:
Tony Blair (not playing croquet)
its too big and nowhere near as sophisticated as the new mx5. Never mind the quality feel the width