General Motors has named Brian K. Sweeney general manager of its Buick GMC arm, effective immediately. Sweeney takes over for Michael Richards, who left his post as head of Buick GMC after just 8 days on the job.
Sweeney, 42, joined GM in 1990 and most recently held the title of general sales manager of Buick GMC. “Brian has played a pivotal role in strengthening the Buick and GMC brands through his work with our dealers and marketing activities,†Susan E. Docherty, GM vice president of Sales, Service and Marketing, said. “He consolidated 13 different agencies to one dedicated partner to drive a consistent brand message, led the dealer network through a difficult transition and has earned a reputation for tirelessly driving results that benefit consumers.â€
Sweeney started with GM in 1990 as a district sales manager for GMC . Sweeney has held a number of sales and marketing positions with GM over his 19 year career, including stints with GM’s Cadillac , Pontiac, Buick , GMC, Saab and Chevrolet brands.
Jennifer Costabile, a 25 year veteran of General Motors, will replace Sweeney as general sales manager of Buick GMC. Costabile, 47, was the marketing manager for Cadillac in the Southeast Region.
