Ahead of the “most extensive round of product launches and upgrades in its history,” Cadillac has named Robert E. Ferguson to the newly created position of vice president, global Cadillac.
Ferguson, 53, is currently General Motors vice president for global public policy, but will take his new post at the helm of Cadillac on January 1. In his new position Ferguson will oversee Cadillac's aggressive product rollout, as well as the expansion of the company's XTS, ATS and SRX model lines into new foreign markets.
"I’m excited to join a talented team during a period of revitalized growth,” said Ferguson. “The opportunity to strengthen and grow Cadillac is ours for the taking. More people in new markets will experience what makes Cadillac one of the industry's most revered brands."
Cadillac's U.S. vice president, Don Butler, will report directly to Ferguson.
Ferguson has been with GM since 2010 and has spent most of his time on Capitol Hill working with regulators on issues ranging from energy strategies to finance policies. Prior to joining GM, Ferguson worked at Public Strategies, a business advisory and strategic communications firm.
Ferguson will report directly to GM CEO Dan Akerson.