General Motors’ latest strategy to move some metal in order to maker room for new model-year vehicles is to have its U.S. employees offer any one person they know discounted employee pricing on the company’s new vehicles. The world’s biggest, but ailing, automaker is offering the incentive until the end of July, the company told its employees via a memo on Friday.

While this means not just anyone could walk into a dealership and ask for employee pricing — though that practice just may work — those invited to partake could save thousands of dollars in cash incentives. According to Automotive News reports, a $34,200 Buick Lucerne would cost just shy of $30,000 with the discount.

Apart from this limited-time offer, the employee pricing system can only be taken advantage of by GM employees and their immediate families.

“During this challenging period for people across the country, there’s no better time than (now) to talk up our great products and give someone you know an additional incentive to buy GM,” GM’s sales chief Mark LaNeve wrote in the e-mail to employees.

    Print This Post