General Motors may have overused its SS moniker in recent years, company executives admitted in a recent talk with the Detroit News. “Not every car that has some extra features and fancy racing stripes can be an SS,” said Ed Welburn, GM Design global vice president.
Starting with the 2007 model year, General Motors will be more careful with what vehicles it badges “SS.” For example, the recently-unveiled Chevrolet Equinox Sport didn’t get an SS badge, despite having 42 percent more horsepower.
Going forward, vehicles like the Malibu SS won’t be worthy of the emblem. “That’s one that probably shouldn’t have gotten the SS label,” Chevrolet Marketing Director Cheryl Catton said of the Malibu.”Now, from the beginning, we build a car to match the characteristics of the brand,” said GM sales chief Mark LaNeve.



12/15, 9:54 AM
posted by:
Jordan
yay?
12/15, 10:01 AM
posted by:
MyGodBeatsYourGod
**** vs. Super ****?
Sucks vs. Sucky Sucks?
Silly vs. So Silly?
Hasn’t been a decent SS since the early 70’s, ‘cept maybe the 90’s Black Bertha Impala.
Marketing folks have abused that moniker too long.
12/15, 10:21 AM
posted by:
BrokenCadillac...
Damn, I was hoping to see and Aveo SS and an Astro SS…
12/15, 10:28 AM
posted by:
Renton
I think SS badge should only be on RWD cars with V8 power. When you see a car with SS on it, the first that comes to your mind should be…. that car is quick.
Old School.
12/15, 10:33 AM
posted by:
jbang
Um yeah, how was this not something that they could automaticaly figure out? SS means super Sport and in rescent years its been super ****, they need to set some standards and number one is stopping caling underpowerd…still front wheel drive cars, with body clad side moldings. They know how to do this but they have got to stop being cheap and make some real engines, and some designes that people whp would buy an altima, accord, or camry, would buy. There concept cars show they are capable, but the bean counters nickle and dime the productin cars in to bland medicority.
12/15, 10:38 AM
posted by:
Piablo
They have abused it, and the funny side of me wishes they would abuse the ‘Black Bertha’ moniker! I just might buy a Black Bertha aveo, or a Black Bertha Malibu, and even a Black Bertha Vette. Collect them all!
The SS badge should be used in the same fashion BMW uses ‘M’otorsport, or Mazda using Mazdaspeed. It’s the one criticism I have had of Chevy for a long time. Deleting a roof rack does not make a vehicle a Super Sport. At least with the new Equinox SS they did beef up the suspension and provide an engine upgrade. With the new Camaro coming out, I will not be satisfied unless the SS model has at least a 500hp powerplant in it. IN fact, save that for the Z model if they still use it, and make some sort of stock drag model with 600hp+.
12/15, 10:55 AM
posted by:
spider
they should modify how they use it: one S is a Sport, two SS is a Super Sport, three SSS is a Super Sport Special, and the ultimate four SSSS is a Super Sport Special Something. There, problem solved.
12/15, 11:09 AM
posted by:
BrokenCadillac...
How bout 5 S’s?
Oh wait, that would be infringing on the trademarked 5-S in the Toyota Production System… Nevermind.
12/15, 11:14 AM
posted by:
americanrevolution
Imagine that! I agree with Renton, whose S2000 is better than that crappy Solstice. GM DID make a mistake here in haphazardly tossing around the vaunted SS moniker. The RWD V8 standard for SSs makes sense.
I take exception, Piablo, to your inclusion of Mazdaspeed in the same sentence as the BMW “M” designation. The SS ideal we have established and the M series are several echelons above any factory “performance” machine from Mazda. Also, you mentioned the Equinox SS, which is not in fact an SS, thankfully.
On a separate note, one thing I find remarkable is how frank the GM brass are when speaking with the media of late.
12/15, 11:15 AM
posted by:
americanrevolution
Seiri Seiton Seiso Seiketsu ****suke
12/15, 11:34 AM
posted by:
GL1
ANY CAR from GM that wears an SS brand should plant you in you’re seat when you stand on it. PERIOD…….. if it doesn’t then its NOT AN SS….
12/15, 11:39 AM
posted by:
90Z
“Going forward, vehicles like the Malibu SS won’t be worthy of the emblem. “That’s one that probably shouldn’t have gotten the SS label,” Chevrolet Marketing Director Cheryl Catton said of the Malibu.”
Gee, ya think?! I question the use of SS on the recent iterations of the Monte Carlo & Impala, too. I understand the Dale Earnhardt edition MC because of the NASCAR thing, but the SS is way off the mark. Those are definitely NOT performance vehicles.
12/15, 12:01 PM
posted by:
MyGodBeatsYourGod
AmRev… we always joke TPS’s 5S goes for:
****, Shower, Shave, Shine Shoes…
’cause us engineers need explicit directions and the exact order of work flow!
12/15, 1:18 PM
posted by:
mrjones944
The camaro SS was the last real SS in my mind. The current SS products Gm has are just the engines that should have been used in the first place or optional equipment. Equinox, Cobalt, Monte, etc are nothing special given the SS badge.
12/15, 2:10 PM
posted by:
Oldsmobile
Not that I agree with the Bastardization of SS, but the current Monte and Impala SS models have 5.3 V8s making 300hp and better suspension.
12/15, 3:00 PM
posted by:
calisto
I agree with Oldsmobile at least they have a V8 in them. At least it is a step in the right direction, and much better than a supercharged V6. That is an example of where they should call it the Impala Sport. If/when they ever make a RWD Impala again then the big V8 can be called an SS.
12/15, 3:33 PM
posted by:
F451
The “SS” designation might have been misused versus overused. I still like to checkout the SS models. Most “look” better than their same line counterparts. As others adverted to the Camaro is where the SS designation shines best, and is the most recognized.
12/15, 3:44 PM
posted by:
Vdub
didnt they use the SS label in germany in the 1930s and early 1940’s? ahhaha
12/15, 6:31 PM
posted by:
americanrevolution
Um, that was uncalled for, Vdub. But if we are going there, I’d like to point out that Hitler provided the impetus for the formation of Volkswagen if I am not mistaken.
12/15, 7:05 PM
posted by:
90Z
Olds & calisto: I should’ve specified the supercharged V6 versions, not the V8 ones. Sorry.
12/15, 8:00 PM
posted by:
A4
i dont mean to sound like a ****bite but i thought the malibu SS was pretty well done for what GM had to work with, and was the most possible car an SS malibu could be.
12/15, 11:12 PM
posted by:
chevy490
most of the ss are badass!!!
12/16, 1:41 AM
posted by:
americanrevolution
S-60: Before you just made stupid arguments, or rather baseless claims backed by, well, nothing. Now, you’ve proven your extreme juvenility and idiocy, at least in the context of leftlanenews. I have come to expect the incessant participation of under-developed minds such as the one you seem to possess here on leftlanenews, but your previous comment truly places you in a much lower category. I see a vision of a 16-year old upper class slacker that drives a S60 his parents gave him. IS that you?
12/16, 3:13 AM
posted by:
Phileas Fogg
Gee, really? GM made a mistake… whodda guessed?
12/16, 10:39 AM
posted by:
chevy490
s-60 its true i have never evan been in a ss but i have ridin in alot of gm vechicles and if ss means upgrade than im all for it maybe they shouldnt use the badge so much buut truley i like gm for there older vechicles 60s early 70s dam nice rides muscle cars that are bad ass almost as good as mopar!
12/16, 12:32 PM
posted by:
MC
LOL SS Can’t wait to get the cobalt ss the trailblazer ss the malibu ss the impala ss the monte carlo ss the silverado ss what model doesn’t have a damn ss version. Any of you ever had some guy come tell you that he has an ss? You just look at him like oh a ss huh.
12/16, 4:49 PM
posted by:
LamborghiniZ
oh yeah i forgot all about the halfassed silverado SS, that dumb piece of ****, the Dodge Ram SRT-10 ****s on it every day
12/16, 8:17 PM
posted by:
chevy490
hey its better than the lightining!
12/16, 11:54 PM
posted by:
MC
chevy490 the silverado ss will never in its life be better than the lightning.
12/17, 3:11 PM
posted by:
Captain Spadaro
Gee, NOW they wise up. The Trailblazer SS is probably the only SS of the last few years to actually DESERVE that label.
12/17, 6:19 PM
posted by:
LamborghiniZ
deantj is right, the SS nameplate is just another example of overbadging bull**** by domestic auto companies, they can’t make a decent car so they use a once revered label or nameplate and slap it on a pile of junk. The Mazdaspeed 3 DOES have every SS killed, the engineering effort that went into it, the value, the high thrills it gives, such a sporty driving experience, and it looks incredible to boot, kills them all
12/18, 1:45 PM
posted by:
exco
let’s not forget that fantastic COBALT SS.. haha.. The Chevy American Rice car… my girlfriend has one of these things, what a pile of crap. i have a 2006 GTO…i think only muscle cars should have a SS badge…….not a 4-banger with a supercharger that gives it a whopping +20 hp. YEA!
12/19, 9:52 AM
posted by:
MC
LOL I told you guys before GM was making American Rice cars. No offense exco but you do know that gm imported the holden monaro from Australia and badged it as a gto don’t you.
12/19, 2:08 PM
posted by:
LamborghiniZ
haha MC
12/20, 10:17 AM
posted by:
GMrules
Nothing wrong with taking a legendary nameplate and applying it to you lineup. GM stands for performance that no other trash from Japan, Germany, Korea, whatever can match. Sure, they’ll try and try again, but in the end, they will still fail to match the superiority of General Motors.
12/29, 3:29 PM
posted by:
BUYER
Whatever GMrules. GM cars are the trash. I know first hand as I just dumped my 2003 Malibu after the power steering failed for the 3rd time. I drive a Nissan now and couldn;t be happier.
Oh and my 2003 with 48 thousand miles was worth 5500 bucks on trade in. I paid around 25 thousand back in 2004. GM leads the pack in depreciation, that’s about it.