General Motors has announced that it will be partnering with Malaysia’s DRB-Hicom BHD to make and distribute cars in Malaysia and surrounding areas. The partnership is designed to help GM gain market share in the southeast Asian markets. The two companies will produce and sell vehicles under the Chevrolet brand. The new company will be called HICOM-Chevrolet Sdn., with GM owning a 51% stake.
According to Bloomberg, GM is also interested in partnering with another Malaysia automaker, Proton Holdings. John Middlebrook, GM’s vice president of global sales, has previously stated that GM plans to make Chevrolet a “global powerhouse,” and it appears as though this could be a step toward that goal. The move is also expected to help Chevrolet better compete with Toyota on a global level.
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08/28, 3:55 PM
posted by:
Madcapp
GM needs to focus on producing and selling world class cars in the Superpower, instead of pedaling econoboxes in the turd world.
08/28, 4:05 PM
posted by:
jackjimturkey
China Sucess part II!
08/28, 4:25 PM
posted by:
Bryce
The “[whoever] needs to focus on [whatever]” comments never stop. If it turns a profit and can build sales IT IS GOOD.
Back on topic.
Maybe partnerships and developments like these will improve quality, design, and performance of GM-Daewoo products. I’d like to see a very competitive Chevy Aveo and I think Asian growth would facilitate that.
08/28, 4:53 PM
posted by:
TOZO
Looks like the Proton/Lotus alliance isn’t going to GM, then. VW’s in the lead.
08/28, 6:36 PM
posted by:
Commodore
Since this post isn’t really that important/intersting……I’ll just say that I agree with Bryce of the first part of his comment. Its so annoying….like all of you think you are experts on everything automotive.
08/29, 1:24 AM
posted by:
meekin111
I dont know about making alliances but developing markets are becoming a goldmine, its great that GM is cutting itself a slice of the action.