By Drew Johnson
Tuesday, Aug 28th, 2007 @ 3:40 pm

General Motors has announced that it will be partnering with Malaysia’s DRB-Hicom BHD to make and distribute cars in Malaysia and surrounding areas. The partnership is designed to help GM gain market share in the southeast Asian markets. The two companies will produce and sell vehicles under the Chevrolet brand. The new company will be called HICOM-Chevrolet Sdn., with GM owning a 51% stake.
According to Bloomberg, GM is also interested in partnering with another Malaysia automaker, Proton Holdings. John Middlebrook, GM’s vice president of global sales, has previously stated that GM plans to make Chevrolet a “global powerhouse,” and it appears as though this could be a step toward that goal. The move is also expected to help Chevrolet better compete with Toyota on a global level.

6 Comments