“Cowger said a new group of mid-sized cars is the first to demonstrate
the system. It includes the 2009 Opel Insignia and a Buick Regal that
will begin U.S. production next year. Cowger said the program resulted
in a 29 percent savings on engineering costs.”

He did not say that the Regal would be the Insignia but did say they would share components.

LLN seem to agree with me.

“The Chevrolet Equinox is a midsize SUV offering five-passenger seating and a relatively low price of entry of $23,185. Now in its second generation, beginning with the 2010 model year, the ‘ute has an all-new look and improved features. The Equinox, which was unveiled in early 2009, shares a platform with the GMC Terrain and borrows ….”
http://www.leftlanenews.com/chevrolet.htm

Now the Orlando is truly a compact CUV but, at least in the show car, has a long wheelbase for comfort and roominess.

Now will the Buick be on the Delta II architecture? I really do not have any data on it but I do hope it does because I agree that not every division needs one.

Cimarron/Cavalier. Enclave/Traverse. These are two VASTLY different strategies. No one thinks the Alfa Romeo 8C is a badge engineered Maserati Grand Sport, but they both have the same mechanicals and platform, for the most part.

Oldraven- The Mazda3 and Focus definitely compete with each other. The C60? I think you mean the C30, but I know what your talking about. Starts at a much higher price, has an entirely different demographic and different optional features. Yes, it’s similar, but it’s demographic is distinctly Volvo. Most Ford owners wouldn’t consider the Volvo, most Mazda owners wouldn’t consider the Volvo either.

It’s true what you said about Toyota/Lexus SUV’s. Ever notice Lexus never sold many?

Anyhow, as for the article, that Buick model looks very promising. I love the idea of a mini Enclave. Buicks new design style is beautiful and this car looks to carry on the theme very well.

Every Lexus SUV, and the ES sedan, competes directly with their Toyota variants, just with more leather. It’s industry wide, bub.

And badge engineering is still not what we’re seeing here. Look to the 80′s, and currently every Ford product vs. it’s twin Mercury, to see true badge engineering. When they all have the same sheetmetal, with unique lights and grilles, that’s badge engineering. You would never confuse an Enclave with a Traverse, unless you were blind and lacked a sense of touch.

And it is BADGE engineering – look up the definition since they are the SAME TYPE OF VEHICLE, not like they are sharing platforms between a sedan and a SUV, they are all still midsize crossovers. Look it up in Wikipedia and they even use the Acadia/Traverse/Outlook/Enclave example, so I;m not alone in thinking this.

The SRX, Equinox, 9-4x are essencially the same car with different interiors, sheetmetal, suspension tuning, options. Engines are mix and match too. The 9-4x will be out next year.

Funny, this is kind of like ten years ago- the Regal, Intrigue, Impala and Grand Prix where too the same cars with different interior, sheetmetal, and engine options… How is this not like the old GM again?

it still exist you dummy. Penske is carrying over the outlook. You’re the one who hasn’t been reading.

dumb azz

Nice to see that plan went into the sh!tter and GM is back to doing what we’re all used to – BUICK DOES NOT NEED ANOTHER SUV! Even though GM doesn’t own these two other companies by the end of the year – that makes SIX brands using the same basic small CUV for their lineup. That’s just insane! (9-4x, Equinox, SRX, Vue, Unamed Buick, Terrain)

They will NEVER learn.

And proofread, damnit! I’m pretty sure I can make this exact comment in 95% of the postings LLN makes.

there are four Lambda….

Transvere, Acadia, Outlook, Enclave

http://en.wikipedia.org/wiki/GM_Delta_II_platform

In rereading the article LLN even said this would be a compact CUV but then went on to link it to the mid size theta architecture. So I think there is a lot of guessing but in the end if you look at what GM-volt.com says this looks to be based on the compact Delta architecture. HOPEFULLY GMC will not get a version of the compact CUV.

I’m also very interested in finding out who makes these decisions, to create five or six different vehicles off of the same platform that compete in nearly the same segment.

I agree 4 models on the same architecture is too many but are we sure this is the same one? GM has full size CUV (Lamda) and a mid size CUV(Theta and derivatives).

Perhaps this is based on the compact Delta II architecture like the upcoming Orlando? While impossible to really tell it does look smaller to me.

That would mean the Chevy franchise would have a compact CUV and the GMC/Buick franchise would also have one. Also this is the same architecture as the Volt so it could use the Volt tech!

Although I think it’s a little juvenile to “hate GM” or hope “they burn in hell.” After all, they make several good products and many that are more than a match in their segments. It just seems to be run by people with agendas other than having a clean strategy for each division and sticking to it. Personally, I think GM should be reduced to just Chevy and Cadillac.