With Hummer up for sale, GM considering similar fate for GMC or Pontiac
06/20/2008, 3:16 PM
By Drew Johnson
General Motors announced publicly that its Hummer brand is up for “strategic review”, but it looks as though GM has already made an internal decision about the iconic off-road marque and it will soon be exiled from the GM family. Moreover, the auto giant could be looking to trim one more brand from its portfolio.
According to GM Inside News, GM has already canceled the Hummer H3 GMT-700 program and put its H4 program on life support until Hummer’s new owners take over.
But in addition to giving the Hummer brand the boot, GM is also considering putting another brand on the chopping block. The front runner for extermination looks to be GMC, although Pontiac is also said to be in the mix. GMC would seem to make the most sense as it has no unique products and only offers rebadged trucks and SUVs – not exactly the bread winners in today’s market.
If GM does give GMC the ax, look for Saturn to replace it in the Buick-Pontiac-GMC channel.
Pontiac’s demise is still possible, but less likely. Thanks to popular products like the G6, G8 and Solstice, Pontiac has a much stronger business case than GMC.
Then again, Oldsmobile looked liked the better bet in the early 2000s, but GM pulled its plug in favor of the Buick brand.



06/20, 3:21 PM
posted by:
400horseSS
Hate to say it but it makes sense, at my plant the GMC’s are about 18% of the fleet.
06/20, 3:22 PM
posted by:
tripleonefive
Please kill the Pontiac brand!
They have nothing but rebadges of cars (Us and other) and I wouldnt have to hear a certain person lie about people trading in Civics for G5’s and Odyessys for TransSport Montana’s
06/20, 3:24 PM
posted by:
400horseSS
^What do you think GMC is.
06/20, 3:25 PM
posted by:
400horseSS
All GMC trucks are just different grilles and steering wheels.
06/20, 3:29 PM
posted by:
Astonman12
Yea GMC is the most likely to go. But if they are considering Pontiac, then why not also consider Buick. Im really not sure what Buick’s role is these days.
06/20, 3:31 PM
posted by:
mr.meanpants
What about Tata buying Pontiac and using it to underpin Jaguar?
06/20, 3:31 PM
posted by:
mr.meanpants
I am really bored here at the office this Friday. I want out.
06/20, 3:35 PM
posted by:
Bryce
I hope GMC goes. I get the dumbest objections from those GMC buyers. “Too good for a Chevy but too cheap for a Cadillac?”
06/20, 3:36 PM
posted by:
johnnycanuck
Why stop there? Pair it right down to Chevrolet and Cadillac. GMC’s redundant, Saturn can’t sell **** to a fly right now, Buicks sell better in China than they do here and with Tiger out you’ve got no spokesperson anyway, and there have been rumours of Pontiac’s demise for so long I’m surprised it hasn’t made the Enquirer.
And there you have it: one lean, product rich, non-badge engineered machine. Call the Japanese any names you want, but I think GM is the one too yellow to really pull the trigger.
06/20, 3:40 PM
posted by:
C6Racer
My two favorite brands.
06/20, 3:41 PM
posted by:
mayer_ray_nagin
How much more stuff do they have to sell?
06/20, 3:43 PM
posted by:
Jordan
nevertheless, it would be sad to see the gmc rebadges go, especially the acadia.
06/20, 3:50 PM
posted by:
howsmydriving
Buick is definitely one of the dumbest brands there is, portholes and all. I guess there are enough seniors out there to keep the brand alive, at least for a while.
06/20, 3:55 PM
posted by:
xyunya
johnnycanuck, my point exactly. The cheapest GM car and most expensive GM car come from within the same division. The rest of the company is just bureaucratic mess. Slim it down.
06/20, 3:57 PM
posted by:
CanGo87
Bottom line is that some people do better business then others. Lutz even admitted it himself that they were stupid not to see the foreign brands moving in. Get over it.
06/20, 4:08 PM
posted by:
tripleonefive
name a car Lexus or Infiniti makes that isn’t a rebadged Toyota or Nissan.
No Toyota version of the
Lexus IS
Lexus GS
Lexus SC
Lexus LS
No Nissan version of the
Infiniti G35
Infiniti M35/45
Infiniti Q45 (when they made one )
Infiniti FX and EX (no the Murano and Rogue are not the same)
06/20, 4:09 PM
posted by:
SigmaHyperion
Hemi — You’re confusing “Rebadged” with “Platorm-based”.
GMC trucks/SUVs are little more (and in most cases NOTHING more) than the IDENTICAL Chevrolet with a different badge on the front, tailgate, and steering wheel.
While Lexus and Infiniti might pull some of their platforms from their cheaper siblings, they’re most definitely NOT identical cars. The closest thing to identical vehicles that both companies make is the ES350/Camry (quite a bit different sheetmetal) and the LX/LandCruiser for Toyota (pretty darn close), and for Infiniti of course the G37/350Z (completely different sheetmetal) and to QX56/Armada (different front-clip).
06/20, 4:10 PM
posted by:
tripleonefive
HRR you need to watch the movie “Tucker The man and his dream” to get a background on how American car companies lost their way. When you complet that watch “Who killed the Electric Car”
Also please check what “rebadge” means
Thank you
06/20, 4:16 PM
posted by:
tripleonefive
LOL LOL LOL You are going to cry arent you HRR ?
GMC Acadia – Lambda rebadge
GMC Yukon Rebadge
Pontiac G5 Rebadge
Pontiac G8 Rebadge
Various Ford Mercury twins rebadges
Various Chrysler/Dodge twins rebadges
06/20, 4:39 PM
posted by:
SigmaHyperion
You can hardly call the G8 a rebadge just because it happens to be available in another market under a different name.
Most Japanese models are available in Japanese or European markets under different names than they have here. I wouldn’t call a 350Z a “rebadged Fairlady” for example. I suppose if you wanna get technical it is, but the negative connotation of “rebadge” wouldn’t really apply in that situation.
06/20, 4:39 PM
posted by:
A4
wtf why would you kill pontiac its coming back strong
06/20, 4:40 PM
posted by:
NoNameDenton1
tripleonefive, you skipped over the ES, which is basically an upscale Camry. I would rather GMC go then Pontiac (That way we keep the G8 and the Solstice coupe).
06/20, 4:44 PM
posted by:
A4
and 1115 ALL of those lexuses and infinitis are rebadged JDM toyotas and nissans, respectively, which are all in turn based on some platform which underpins multiples such as the maxima and such.
06/20, 4:47 PM
posted by:
SigmaHyperion
Hemi — if you really understood Economics as much as you seem to believe, you should understand why getting rid of GMC is necessary.
It costs a hell of a lot of money to maintain a brand that is literally nothing more than that — a brand. It doesn’t actually MAKE anything. GMC shouldn’t stick around just because “it’s been around forever”. It has to earn it’s place in the overall GM lineup. And with GMC’s lineup of Trucks/SUVs both not selling and being nothing more than Chevrolet’s, it’s pretty hard to justify keeping it around.
If you wanna be upset with someone, be upset with decades of GM management that allowed GMC to rot on the vine. You may ahve a problem with the government making it easy for the Japanese companies to steal the market, but the government didn’t make GM reduce GMC to nothing more than a rebadger of Chevrolet vehicles. GM killed GMC. Not the Government. Not the Japanese Automakers.
06/20, 4:50 PM
posted by:
injunraiv
And now that everyone is worked up – this is just another LLN speculation story. Calm down people – Pontiac and GMC are both here for the long haul.
06/20, 4:51 PM
posted by:
tripleonefive
He said name one and named 4 but since you are asking the rebadge wouldnt refer to the ES Camry bc they have different int/exteriors
Happy ??
Now wipe the tears from HRR’s eyes and injuraivs if they shut down Pontiac
06/20, 4:59 PM
posted by:
inline6
1115,
The Acadia shares no exterior panels with any of the other Lambdas, except the roof. Same with the Envoy.
The Yukon isn’t a rebadge. All the metal ahead of the A-pillar is unique. Same with the Sierra.
The only “rebadge” models in GMC’s line are the Savana and Canyon, neither of which make up the bulk of GMC’s sales.
Oh, and if you’re going to call the Pontiac G8 a rebadge, then you can go ahead and call the Infiniti G, the Lexus IS, and the Acura RL all rebadges as well, because they’re sold elsewhere as the Nissan Skyline, Toyota Atenza, and Honda Legend.
However, despite the falling truck sales, GMC is still the second best selling GM division.
In my opinion, if any brands should die, it should be Saturn and Pontiac. Saturn brings very little to the table, and only offers competitors to Chevrolet. Same goes for Pontiac. Give the roadster to Chevy or Buick, the G8 to Buick, and let the new Invicta replace the G6. Move Cadillac further upmarket, and there you have it.
Keep Chevrolet
Keep GMC, Buick, and Saab in their own dealer channel
Keep Cadillac
06/20, 5:28 PM
posted by:
Blakkarr
Screw this rebadging crap.
That isn’t even the issue of this article.
It’s just a rumor clip. I would not be shocked if GMC did get killed off. Though I think it is a bad move. More workers and fleets use GMC over Chevy trucks. Then there is the much more effective advertising. Cutting back and developing new and better product, like the DENALI XT would not be out of place. Really look at what the are looking to kill rather than taking the short easy answer. BUt in the end I do not think I will care much except that I would buy the DENALI XT. If it came out as a Chevrolet (likely the next Avalanche) I would pass it by like roadkill. GMC makes better trucks and SUVs.
Pontiac isn’t going to be a problem for GM to keep if GM would just keep their divisions on task and focused. It’s that simple. Just give them their targets and let them at ‘em.
But ending the lame rebadges like the G5/Cobalt would be nice. Build the ULTRA WTCC as a Pontiac in ditch the Vibe/Matrix. Develop a rework of the Solstice into an MR coupe and leave the SKY as is. Share the same platform but the cars couldn’t be more different and FIERO fans get their affordable MR sports car back and GM and Lutz get to keep their FR roadster. The list goes on, but if GM does opt to kill GMC and/or PONTIAC it will be because GM did not stick to their own announced game plan: streamline each division, eliminating redundant models, focus on division goals and missions (or find them if they don’t have them – pick a company to beat and go after them like you mean to kill them), and develop the cars people want more than the bean-counters do.
The latter is going to bite more the way things are but real effort and just getting over themselves and using the off-the-shelf technology that will get you a 400hp V8 that will return 30+mpg and still making excuses, though I’ll just go to “Raul’s Wrench pit” and have them install a “hydro-booster” (Most cars it is a $300 add-on) if GM won’t.
Gm is just cutting off perfectly good limbs killing off divisions because they aren’t using them properly.
This announcement or rumor (whatever) is just another tacit admission that GM is not doing their jobs. Car companies need to look at themselves as technology companies or else they will fail. Embrace the technology or else.
06/20, 5:46 PM
posted by:
buytheredcar
Seems like GM should rename itself Chevycaddy then get rid of every division that doesnt resemble the new name.
06/20, 5:55 PM
posted by:
injunraiv
I was going to go home and let you all play Car Manufacturer Tycoon all weekend, but then I guess I can’t help myself sometimes.
The part that people seem to miss is GM has spent years either developing brand loyalty or tearing it down, depending on your particular point of view. But be that as it may, people do tend to be loyal to a particular brand.
So if GM decided to cut that brand, or sell it to another manufacturer (more likely given the Olds fiasco), what happens to those customers? Do they automatically switch to Chevy? The dangerous part of this question is no one knows. Where did the Olds customers go? Buick, Caddy or Lexus?
But once again, LLN is ‘reporting’ conjecture again. All this discussion is moot until something actually happens…
06/20, 6:32 PM
posted by:
NoNameDenton1
tripleonefive, I said UPSCALE Camry, meaning it would have a different interior, but the exterior, the sheetmetal is not to radically different.
06/20, 6:38 PM
posted by:
corvette
1115 so because they look different there not just re-badged? o but when GM uses the same underpinnings but changes the exterior interior (Corvette, XLR) its a re-badge? you should be aloud to talk if ur just going to hold double standards. its idiots like you that don’t give me a reason to post here anymore because i feel like i’m talking to a bunch of kids.
06/20, 7:26 PM
posted by:
441Zuke
if they are going to kill a brand kill buick what the hell do they sell even if trucks are down they are still one of the more loyal customer markets and still sell very well even in the ****ty gas market the f150 was still in the top ten if not top five selling vehicles so there. Buick is the mercury of GM it is a wtf is that
06/20, 7:43 PM
posted by:
darkom
I don’t believe this AT ALL.
I don’t even think it’s wise to sell Hummer… scale back production? Sure. But if you sell all of your truck divisions what are you going to do when oil drops to $60 a barrel and people want trucks again?
06/20, 8:00 PM
posted by:
wbent
Kill GMC, Kill Buick stateside, bring Pontiac product under Saturn as the import they have both become, Kill Mercury They are damaged brands. Leave Chevrolet/Saturn/Cadilac & Ford/Lincoln. Too many brands for todays business climate
06/20, 8:26 PM
posted by:
Astonman12
wait so would they sell GMC or just kill it?
06/20, 8:43 PM
posted by:
tripleonefive
Corvette and XLR are not a re-badge. The Esco and the Tahoe are
The G5 and Cobalt are You should be old enough to tell the difference.Its idiots like you that give me a reason to post here anymore because you dont know ****.
06/20, 10:12 PM
posted by:
NoNameDenton1
Don’t kill Buick since they are bringing the Invicta and a rwd Lucerne replacment here.
06/20, 10:32 PM
posted by:
tripleonefive
what are you going to do when oil drops to $60 a barrel and people want trucks again? Sell the trucks under the Buick Cadillac Chevy Saab and Saturn brands
06/20, 11:06 PM
posted by:
steve333
Kill Pontiac but I would keep GMC. Some of those buyers just wont buy a Chevy because of the design.
Change Saturn to Opel. Its what it is anyway but many folks would rather buy a foreign nameplate.
However, I would keep Opel by itself or pair it with Saab.
Who knows, maybe Saab is the one to go?
06/20, 11:39 PM
posted by:
psiclone
As much of a GMC fan as I am (my 1991 Syclone is my baby), I think the brand needs to go in light of today’s overcrowded auto market. There are just too many options for buyers to choose from. 50 years ago, redundant divisions made sense because virtually all of the industry’s competition was from other domestic brands. I’m not even sure how many brands we have to choose from today, much less models. In fact, even though being a fan, I think GM needs to abandon Pontiac also. The research and marketing-focus from both of those brands could be absorbed by Chevrolet to better compete against its rivals. Toyota did so well for so long because it had ONE brand and it could focus all of its energy on one vehicle for each segment. Now it seems they spend more time trying to differentiate the brands than actually focusing on trying to make the best products. Honda still makes a respectable product, I think, because they’re not as spread out. I hate long posts and here I’ve done it.
One more thing, 1115 wrote:
“you need to watch the movie ‘Tucker The man and his dream’ to get a background on how American car companies lost their way. When you complet that watch ‘Who killed the Electric Car’”
So much has been made clear to me. I’ll bet you’re one of those guys that watches MOVIES and absorbs the fictional ‘filler’ as though it was filmed during the actual event. You cannot take those movies for anything more than how one or a few people are best trying to sell their view of a historical event to Joe Public. Bias abounds in movies, in particular ones about historical events. And, more times than not, people that make movies have an agenda worked into their made-up story. Every item on a set has been included and positioned for a reason. Today’s level of information manipulation, which we call “movies” and “TV”, would make Nazi propagandist Joseph Goebbels envious. Needless to say but I will say it anyway, try doing independent research and forming your own opinion. By the way, oddly, I think we agree on this particular topic – but for different reasons.
06/20, 11:57 PM
posted by:
johnnycanuck
Nice ride, psiclone. Despite all the latest engine tech it’s amazing how that lack of curb weight makes up for almost 2 decades of excess pork since yours was built.
06/21, 1:26 AM
posted by:
Got Handling?
If its a question of dumping rather than selling GMC, what’s the point? There can’t be a great deal of cost involved in building the GMC range next to Chevrolets with the small detail changes. The real savings could be made at the marketing and management levels, if these brands do still have separate management, which would be truly retarded.
.
On the other hand how could they sell GMC? They would have to sell current Chevrolet technology and tooling to another manufacturer and surely they wouldn’t want to expose themselves to a competitor selling almost exactly the same product.
06/21, 3:15 AM
posted by:
1981blueZ28
I think I know why GM kept Buick over Oldsmobile back in 2000. Buick is the Company that started GM in 1903, but they didn’t get a car until 1908. Sure Cadillac was founded in 1902 but didn’t became part of GM until 1909 and there first car in 1910. Then GM made Chevy due to great success.
I sure hope GM keeps Pontiac over GMC but I hope they dont sell either.
06/21, 3:58 AM
posted by:
NoNameDenton1
1981blueZ28, I am sure the with just mothball one of the two, not sell it like Hummer.
06/21, 8:30 AM
posted by:
injunraiv
“I am sure the with just mothball ” Wow – WTF are you saying Noname?
06/21, 8:39 AM
posted by:
gbb
Kill ****ing Buick already. No life in that division, nothing special. Buick, Hummer, GMC are the ones that need to gooooooooooooo!
06/21, 9:31 AM
posted by:
Need4SSpeed
This is merely speculation, although if GM were to get rid of another brand, GMC would most likely be the next candidate. Oh and for those of you that say the Sierra is just a re-badge of the Silverado you obviously haven’t driven both vehicles. Just because the GMC Sierra shares the same platform doesn’t mean its just the same, the GMC Sierra has way better quality, nicer interior, better fit and finish, and a better ride compared to the Silverado. It’s also more expensive but that’s why.
Not only does GMC offer limited vehicles in their portfolio don’t forget they also sell small commercial trucks, that are built with Suzuki.
It would be though the next choice. And I’ll say it but I don’t think GM would ever sell Pontiac.
06/21, 10:03 AM
posted by:
tripleonefive
psiclone
Keyword is get a BACKGROUND from there you can draw your own conclusion
06/21, 12:49 PM
posted by:
nitinsharma1000
Ok every one shares platforms and rebadges cars. But guess which company is in trouble.
06/21, 2:08 PM
posted by:
F451
I’ve given up on GM. A juggernaut of top-heavy, arrogant, very dated executive management who has a hard time finding their way to restrooms let alone determining where the vehicle market was heading. If anyone should be incarcerated or WFRed it is the GM executive team. Too bad they were allowed to run a once great company through the ground and literally follow the hole to China. And, oh yeah…**** Lutz.
06/21, 5:00 PM
posted by:
NoNameDenton1
Excuse me for being tired and making a msitake, I am sure you are just perfect injunraiv.
06/21, 6:23 PM
posted by:
jayjc08
GMC is kicking the bucket in terms of sale, the Acadia is the only real product they have.
It would be nice to follow suit with Ford and offer a panel van and small truck for GMC. And no, I’m not talking about ****ing around trying to make a big truck like the one pictured fit into the image of what most people would want- just a small truck. The Rangers old, new ones late, and all others are too large. Even a car based pick-up, although I wouldn’t mind the GMC Denali XT as well. Just look at Ranger sales at the moment, but more importantly where the sales are going- large companies that need these sort of fleets.
06/21, 6:41 PM
posted by:
NoNameDenton1
The Denali XT was car based, on the same platform as the Commodore ute, had a nice powertrain. Their sales might pick up when they replace the Envoy with the Terrain.
06/22, 12:03 AM
posted by:
psiclone
1115, I realize that is what you wrote, what is your point? Mine still stands but I think you completely missed it.
.
.
Oh, I know, if I had a big Hollywood movie producer make a film laden with big-name actors, with music and explosions and big-industry villans (and obligatory mis-information), then you’d get my point and tell others to “watch the movie” to make yours. Now go back to Wikipedia to do more research (a sarcastic remark, if you didn’t catch that).
06/22, 7:00 AM
posted by:
mazdaman
I think Hummer and Saab should be sold. I think both brands have enough of their own unique identity to actually attract the interest of other car companies.
With the truck/SUV market shrinking, I do think GMC is redundant. GMC doesn’t offer anything unique enough to justify its existence. I think GM should relegate GMC to commercial vehicle sales only. Chevrolet can singlehandedly handle the shrinking truck/SUV retail segment.
This would give GM the opportunity to focus on its core brands. I would like to see them reconfigure their remaining divisions into a 3-tier dealer network to cover the U.S. market.
* Affordable, Volume Dealer Network: Chevrolet is strong enough to handle this portion of the market on its own. The division would continue to carry the largest product portfolio consisting of FWD cars, FWD/AWD crossovers, trucks/SUVs, and the RWD Camaro/Corvette.
* Midmarket, Import Focused Network: Convert “Saturn” into “Opel” and combine Opel with Pontiac to form a midmarket, import focused dealer network. “Saturn” has a somewhat dorky image that will never be synonymous with sleek, premium, Euro inspired vehicles. To properly reposition this division, I think GM should use the “Opel” name. GM could properly shape and mold the newly christened division’s image because “Opel” doesn’t have much of a history in the U.S. market. Opel would carry FWD cars, MPVs, and crossovers based on their European product portfolio (along with the Acadia; reassign it to Opel and discontinue the dorky, slow selling Outlook). Pontiac would carry RWD cars based on products in Opel’s and Holden’s foreign market lineups.
* Luxury Network: Combine Buick and Cadillac to form a luxury dealer network. Buick would focus on FWD luxury cars and FWD/AWD luxury crossovers. Cadillac would focus on RWD luxury cars.
06/22, 10:46 AM
posted by:
Need4SSpeed
^ I like the suggestion mazdaman. Although I disagree and think that Saturn should still keep its name (although it is mostly re-badged Opel’s) Unless GM found out through polls or something that changing the name to an import brand would help sales. The same goes for Pontiac (although I’d be happy if they were Holden) but it would make things a lot easily structurally and easier to manage and work on.
If the market was how it was say 5+ or 10 years ago I’d completely disagree with all of this. I think one of the good things (now few) about GM was your choice of vehicles to choose from. Which I think for them was and is still one of their successful philosophies regarding selling vehicles, which goes all the way back to when GM battled Ford back in the days of the old Model T and beat Henry Ford’s “Whatever color you want, as long as it is black” but not only with color offerrings but car choices. Yeah alot of them were done completely wrong and were just poorly re-badged, but not all. And when you have a group of vehicles from like 7 or 8 brands to choose from there’s a lot to choose from, but there’s also cons to that as well. Well that was then and this is now and I guess this is time for a change.
06/22, 12:56 PM
posted by:
mazdaman
Need4SSpeed:
My post may have been a little confusing. I was suggesting that GM should only convert “Saturn” into “Opel”, not Pontiac. The midmarket dealer network would be a combined Opel/Pontiac channel with Opel offering FWD cars/MPVs/crossovers and Pontiac offering RWD cars. I think Pontiac could easily regain its sporty, affordable performance car image if it was given brand appropriate products and a little advertising.
So basically GM would have a 3-tier dealer network in the U.S.
* Chevrolet: Affordable, Volume Network.
* Opel/Pontiac: Midmarket, Import Focused Network.
* Buick/Cadillac: Luxury Network.
I apologize for the confusion.
06/22, 2:26 PM
posted by:
Need4SSpeed
oh ok. No problem at all.
06/22, 10:57 PM
posted by:
injunraiv
Well, now that’s all settled…
06/23, 12:29 AM
posted by:
Veda
Hey something to go fight against the 1 series at a much lower price is always welcome. I don’t know why you guys are bitching…
06/23, 4:42 AM
posted by:
fan
#
HRR you need to watch the movie “Tucker The man and his dream” to get a background on how American car companies lost their way. When you complet that watch “Who killed the Electric Car”
Also please check what “rebadge” means
Thank you
Comment by tripleonefive, posted on June20 at 4:10 pm
Didnt the stonecutters kill the electric car? http://en.wikipedia.org/wiki/Homer_the_Great
06/24, 6:51 AM
posted by:
DeansterTJ
I think GM should sell everything except:
1. Escalade
2. Solstice/Sky
3. The new Aura based on the Vectra
4. CTS-V
They should also change their name to SuperHOMOAutoSchwanzenwerks.
That’s it. All the other ****, like the Aveo, Cobalt, G6/8, Malibu, all that garbage can go.
07/01, 4:17 PM
posted by:
Generalkills
Here’s what GM should do, kill Buick, GMC, Hummer, and Saab. Turn Saturn into a european import of Opels
Then they should get rid of the Trailblazer, Equinox, Uplander, and the Torrent
There I have saved GM