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GM’s product delays in detail

11/16/2008, 5:41 PM

By Nick Aziz

On Friday, November 7, GM dropped the bombshell that they could run out of cash in only a few months. This sparked a wildfire of stories about the General delaying many future products in order to save cash. We’ve now got our hands on the delay details including specific dates. This rundown comes directly from the people who make the parts for these cars, not from the mailman of someone’s uncle who cuts the lawn at the Milford Proving Grounds.

First things first. The Chevy Cruze and the Chevy Volt are not part of these delays despite several rumors that suggested that possibility. The Cruze is currently set to start its North American production run in April of 2010. The Volt is scheduled to start a few months later in November of 2010.

Moving to the SUV/CUV segment, the all-new Chevy Equinox, and its platform-mate, the GMC Terrain, are still moving ahead as planned. The 2010 Equinox will currently start running down the line in May of 2009, with the GMC following a few months later in August of 2009.

Cadillac’s new SRX, riding on the TE chassis, suffers only a minor setback. Slipping back a few months, the SRX now has July of 2009 circled on the calendar for its birthday.

GM’s other luxury brand, Saab, doesn’t get off so lucky. Its TE-based crossover vehicle, the 9-4x, will be held back an entire year, with production now scheduled to get underway in September of 2010. It still remains a bit of mystery why Saab’s TE-based CUV is being held back while Cadillac’s TE is full steam ahead. Might this be a grim sign for Saab’s future? Too soon to say.

Buick is also part of the scheduled delays, though not by much. The 2010 Buick LaCrosse will have to wait an extra two months to start being bolted together, with production now starting in May of 2009.

Finally, the drop top Chevy Camaro has been put on the back burner for quite a few months. Originally, the Camaro Convertible was set to start production in December of 2009. Then it was pushed back to the summer of 2010. Now you’ll have to wait an additional eight months until February of 2011 to buy the soft-top. Two full years after the coupe goes on sale.

While these setbacks may make GM fans less-than-happy, the grim reality is, if GM doesn’t get the government help it needs, these delays become a moot point.

Words by Chris Doane.

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11/16, 5:48 PM

posted by:

andy

all things considered, thats actually not too bad… its alot better than all the earlier rumors… the best news is that the Cruze wont be pushed back… well that and the Volt, but i dont think there was ever question about the Volt being pushed back.

11/16, 6:08 PM

posted by:

TomF

My worry is that government aid will have to be repaid with corporate profits, and GM doesn’t know how to make a profit on the cars it has to build now. Neither Cruze nor Volt are profit centers. They were intended to be subsidized by Yukon / Suburban / etc. sales.

I just don’t know how GM gets out of this mess without becoming a government agency… at which point competitors that have managed to do well in this market without needing to be propped up, like Toyota, might have something to say about fairness.

11/16, 6:17 PM

posted by:

JoshyLofty

i thought the Cruze was supposed to come to the US the beginning of next year, & how can the Daewoo version be on sale now and the Chevy version is delayed until 2010? thats stupid. they should work towards THAT car rather than the CUVs coming out first. the current equinox is way better than the cobalt. the Volt has been pushed back a bit already so that’s not surprising. WTF!

11/16, 7:35 PM

posted by:

DetroitWatcher

Might be good to introduce the Daewoo first… lessons learned during production can be applied to the Chevy version, resulting in a better product for North American.

Cobalt is selling well, and since it’s been around forever, its tooling is probably paid… so it’s probably a high profit margin product. Might be a good idea to squeeze as much as possible out of it, given GM’s financial straights.

11/16, 8:09 PM

posted by:

JakeK66

The Equinox is far and away the worst CUV on the market today, considering the improvements made to the Ford Escape and the new Journey where the Cobalt is still somewhat competitive compared to the Focus and really no Chrysler competition.
GM needs the new Equinox as soon as it can get it. That chinese built 3.5L V6 on the base models is pretty weak offering if you ask me.
Buick needs the midsize sedan to even be considered competitive against the competition, and create foot traffic in the GMC/Buick/Pontiac dealerships where the old tired G6, sucky when new Grand Prix/Lacrosse twins, and too expensive G8 sits collecting dust.
Saab is probably a dead duck, I’m a fan of the brand, but it’s not going to last long enough for the 9-4x to see the light of day.
The Camaro convertible is at least going to be produced, but not sell well no matter what, it will still lose out to the cheaper to buy Mustang. Many who want the new Camaro will wait and buy the coupe anyway, so its a mute point. My prediction is that the Z28 will come out at the same time as the convertible with a Z06 engine in bay and a facelift for the entire lineup.

11/16, 8:11 PM

posted by:

400horseSS

Who will be the first dickhead to blame the union for this.

11/16, 9:45 PM

posted by:

Architect

400horseSS – This is partly the union’s doing, but they’re certainly not the only problem.

11/16, 9:48 PM

posted by:

sj79

Under the new union rates cars like the Cruze probabl will be profitable. That is the whole point of getting concessions from the UAW. Starting in 2010 GM will be able to make money on cars and wont need to rely on Tahoes. Besides, the Tahoe/Yukon are on borrowed time and will not be replaced with all new models. In the future GM will have the lambdas and the thetas, no more BOF SUVs,

11/16, 10:28 PM

posted by:

DrFill

Here’s the thing
Ford, and GM, will not release their best products until mid to late 2010.
So GM will not make any profit on these products (Fiesta, Exploder, Cruze, Volt, Equinox) for 2 years from now.
What is GM gonna do until then?
If they are losing $2B a month, how much will it take for them to see the other side of this downturn?
If the Suburbans and Tahoes don’t sell, or aren’t produced, where is the revenue coming from?

Chances are this is not the first time GM will need a handout in the next couple of years.
2009 isn’t expected to be much better than this year
The chances of GM making it another 2 years, in this market, has to be considerably less than 50%
DrFill

11/16, 11:26 PM

posted by:

johnnycanuck

It’s a good thing GM’s on its knees. It’s obvious they’ve already blown it, and with the number of others suckling off the Feds tit ahead of them they shouldn’t have far to reach that either.

11/16, 11:38 PM

posted by:

JoeKing

Ok…lets say they get the $25B..then what?

WHO is going to buy a car from them…who??? I heard 80% of potential buyers said they wouldn’t buy a car from a co. in bankcruptcy…think the numbers are better for post-bailout GM..unlikely.

My friend sells Toyotas & is doing very well..WHY..because his customers say they won’t buy a GM/Ford/Chrysler because…they believe the DEALERS are toast and they won’t get service. The public’s general perception of domestic DEALERS is fatalistic…THAT’S what makes the bail-out a waste of $$$$

11/17, 12:35 AM

posted by:

DrFill

The bailout is the band-aid
The brand equity of the domestics is the festering boil of a wound
You can’t work 5 years out of 25 and expect a happy ending
When you take 20 years off, this is the result
I’d write a book about it
But I don’t really want any association with the deceased
DrFill

11/17, 8:41 AM

posted by:

DeansterTJ

Too late 400SS. Where do you think the 2 billion a month is going? Cookies and milk before naptime? It’s going to totally disproportional salaries and health care for the 5 million people affiliated with the UAW.

11/17, 1:01 PM

posted by:

tbay

No mention of CTS Coupe? I thought that was delayed, too. Personally, I hope GM and Ford (who needs Chrysler?) survive even if it means the demise of UAW.

11/17, 1:27 PM

posted by:

TomF

The only way GM and Ford can go forward is if the UAW ’s power is substantially diluted.

11/17, 2:25 PM

posted by:

yarddog82abn

damm……

11/17, 10:47 PM

posted by:

eff1Fifty

Funny how NMOFGM has nothing to say on this article…

11/18, 6:10 AM

posted by:

BMW M1

you guys realize that AFTER filing bankruptcy, there will be soo much public pressure on the government that GM would be back up and running within a week. During this 1 week, there will be massive falls in the Nasdaq and other world exchanges.

GM will re-employ most of its workforce incl. engineers, blue collars, etc.. BUT at lower salaries. The union will also exist but its power will be reallly limited. GM will still be producing the same cars except they wont be having insane overheads anymore!!!

 
 
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