In a cost-cutting move, General Motors is dropping its celebrity-laden GM Style event prior to the North American International Auto Show in Detroit. The automaker has also cut television advertising and sponsorship from two other glamorous events: The 2009 Academy Awards and the Primetime Emmy Awards.
The Style event, which had in the past been a mix between an auto show, a Hollywood fashion show and a rock concert, had long attracted top-ranked celebrities to the Motor City prior to the auto show held every January.
According to the Detroit News, the automaker will use its budget to focus on advertising new vehicle launches and the brand as a whole, as well as the automaker’s centennial celebration next month.
New car price quote
Zero obligation price quote from a trusted local dealer.
08/19, 11:10 AM
posted by:
400horseSS
Good move, now stop handing out free Vettes, Hummers and Caddy’s when some millionaire wins MVP.
08/19, 11:27 AM
posted by:
crackerhemi
Good move! Now file chapter 11 and got it done with.
08/19, 11:40 AM
posted by:
howsmydriving
While it’s in a cutting mode, GM should also cut some of its redundant divisions.
08/19, 12:28 PM
posted by:
400horseSS
And get out of that joke known as NASCAR.
08/19, 1:46 PM
posted by:
F3INT))AP3X
Hey in NASCAR’s defense the drivers still have to learn to turn at least 1 direction! haha
08/19, 4:00 PM
posted by:
monte
Yah, into the wall