GM shopping Hummer brand to India’s Tata and Mahindra & Mahindra
06/06/2008, 3:39 PM
By Drew Johnson
India’s Tata Motors may have just acquired Jaguar and Land Rover from Ford, but it looks as though the Indian automaker may not be done buying up American-owner car companies. According to a new report, General Motors has approached both Tata Motors and its cross-town rival — Mahindra & Mahindra — about the possible acquisition of its Hummer brand.
India’s Economic Times is reporting that GM’s representatives have approach both companies about the possible acquisition of the iconic, but now out of fashion, off-road brand.
GM announced that it was considering the sale of its Hummer brand earlier this week at its annual meeting. In the face of $4 a gallon gasoline, Hummer sales are down 36 percent this year — including a 60 percent drop-off in sales last month.
GM failed to confirm the report, but told Automotive News that its review of what to do with the brand “is just getting under way.”
Although no U.S. or Japanese automaker would want to add the gas-guzzling poster child to their portfolios, Tata and Mahindra & Mahindra still heavily rely on trucks and SUVs. As you know by now, Tata is the proud new owner of Land Rover and Mahindra plans to sell a compact pickup in the U.S. by next year.



06/06, 3:45 PM
posted by:
HemiRoadRunner
GM is such a pimp, selling hummers. Can they get in trouble for prostituion? There is something up when American companies are losing their @$$ because of trucks and fuel prices but these camel jocks aren’t. I think it’s a conspiracy to take out the big three. I wish I knew what Dale Gribble knows about the government.
06/06, 3:53 PM
posted by:
Stridder44
Tata; the worst name for a car company ever. On top of that, it’s Indian.
06/06, 3:53 PM
posted by:
kitko
Who’s buying them? Gangsters and pretenders? The new cars are hopeless offroad, it’s the trailblazer underneath, and a cathedral drives better on the road.
06/06, 4:00 PM
posted by:
LaCaLover
If the chinese dont buy Hummer it will have to be euthenized to put it out of its misery as no one else will want it.
06/06, 4:10 PM
posted by:
johnnycanuck
It has always been my fantasy to suckle on a bodacious tata while getting a hummer.
06/06, 4:17 PM
posted by:
BlackX
TaTa is indian company not chinese.
06/06, 4:25 PM
posted by:
autonut
Indian Hummer? What’s next? Would you like to drop a hummer during indian summer? It’s a poetry
06/06, 4:32 PM
posted by:
bolex
johnnycanuck, LOL thats a ****in good one!
06/06, 5:18 PM
posted by:
johnnycanuck
There once was a girl from New Delhi,
who gave hummers while lying on her belly.
She said with a grin
as it flowed down her chin,
for an extra 10 Rupee I’d swallow like jelly.
06/06, 5:37 PM
posted by:
1c3d0g
Stridder44: agreed. They may be making drive shafts and what not for Mercedes-Benz for years, but the brand name sucks donkey balls. I know it’s the founder’s last name, but it’s still a terrible marketing name, IMO.
06/06, 5:52 PM
posted by:
NoNameDenton1
Tata already has Land Rover why would they want Hummer. I could see Mahindra using Hummer to have an up-market brand for the USA when they bring their small trucks here.
06/06, 6:41 PM
posted by:
olds307
GM ought to just fold the Hummer brand.
Sell Saab too (VW would be a good buyer, since Saab fits in with VW’s FWD product range).
06/06, 6:50 PM
posted by:
LaCaLover
Blackx you really do think everone else is dumb dont you? Duh I know Tata is indian not chinese, but the indians arent stupid enough to buy the fatally tarnished brand that is Hummer, the chinese are the only people who might buy Hummmer, but i’m guessing not
06/06, 6:56 PM
posted by:
LaCaLover
where would saab fit in with skoda seat vw audi lamborghini and bugatti?
06/06, 7:19 PM
posted by:
bolex
LOL johnnycanuck LOL HAHAHA
06/06, 7:34 PM
posted by:
Brendino
Totally called this over at TTAC.
This is a smart move for Mahindra…you get the freaking Hummer name, but more importantly you get a dealership network dropped right into your lap. Plenty of Hummer dealers were stand-alone.
06/06, 7:57 PM
posted by:
carbonsigma
BAHAHAAAHAHAA johnnycanuck, you freaking comedian!
06/06, 8:07 PM
posted by:
Jigs
im indian. and far as i know we launch ur Nasa shuttles work as ur doctors and basicly run things.. yeah the 1s back home do have the funny accents and names but we make the best things when were put to it. funny how a “3rd” world contry and buy ur American “HeroIcon” Hummer then isnt it? how did he get the money to do that why is he on the Ferrari chairman board? Tata agreed is a ****y name. but its like GMC… Chevowtf?! Ford whoopy old man name..
06/06, 8:08 PM
posted by:
NoNameDenton1
LaCaLover, you never know what those Indian companies will do, Tata is going to start buying more stock into Fiat’s empire, so you can never guess what they are up to.
06/06, 8:59 PM
posted by:
autonut
Johnny, I knew I can bring best in you.
NoNameDenton1, why worry what Tata does with FIAT (Tata himself is a director). What Putin will do with GM? Only one of his colonels bought over 5% block (I think total of 9% but I can be wrong). We don’t know others.
06/06, 9:28 PM
posted by:
DeansterTJ
Johnnycanuck, excellent poem!
Jigs, you’re totally right – most of the U.S. is run by SE Asian and European immigrants. Everyone else is, you know, Doritos/TV argument.
06/06, 9:47 PM
posted by:
jayjc08
nonamedenton- Like Brendino already pointed out, dealer network. Secondly they can both share platforms in the long term and technology.
06/06, 10:47 PM
posted by:
NoNameDenton1
Was not the point I was making, I was just saying that since Tata does a lot of things no one sees coming, no one can predict what they will do, if you people read and understood my post you would have figured that out.
06/06, 11:50 PM
posted by:
golf4me
Brilliant, Johnny! LOL!
Good riddance to Hummer. GM already has 2 other truck brands, still one more than they need.
06/07, 12:28 AM
posted by:
NoNameDenton1
I agree with that golf. Hummer would have been good if made more upscale to compete with say Land Rover, but with what they have now, do not see a point to it.
06/07, 2:05 AM
posted by:
sharpie
“the indians arent stupid enough to buy the fatally tarnished brand that is Hummer, the chinese are the only people who might buy Hummmer”
I don’t know if Indians are stupid, but LaCaLover certainly aren’t too smart to generalize. Here’s a hint, Chinese don’t have that “bigger is better” mentality. Plus, they couldn’t careless about the Hummer or Humvee. If they were to buy a big SUV, the Mitsubishi Prado and Toyota Land Cruiser are the perennial there.
06/07, 8:41 AM
posted by:
1c3d0g
sharpie: I think you meant “Mitsubishi Pajero” or “Montero”, ’cause last time I checked Toy Ota still made (Land Cruiser) Prado’s.
06/07, 10:48 AM
posted by:
Jigs
thanks DeansterTJ.
im a huge Fan of american cars… shame they dont make them as economical as others, and a lot of the designes are crappy now :\ i love the vipers chargers challangers etc. but other cars just look like crap. its amazing how stupid sum people are on here talkin with out knowing. Indians are smart ****ers, i think ur mistaking us for pakistanis or towlie terriosts. yeah sum of the indians over there work in 7/11’s cuz there hard ass workers who need to work. as for the car making.. they have landrover and jaguar. same cars as b4 just indian money backing them and a whole lot of money! if he can still afford hummer and ready to buy out others. Shame he didnt take chrysler. i would have had a huge smile on my face! i want to work for tata!!!
06/07, 4:16 PM
posted by:
jayjc08
sharpie- Sorry, but just because LLN says their loosing it doesn’t mean the Chinese don’t have this “bigger is better” mentality. They’ve been driving a good portion of GM’s sales for the past few years now. Plus, the Chinese and the Japanese have already built their versions of the H1 for civilian use.
nonamedenton- I wouldn’t say Tata is doing things we don’t know about, I think what you mean to say is the spotlight hasn’t been shining on them till recently. Info’s there, just not on the front page.
06/07, 10:22 PM
posted by:
NoNameDenton1
Ok, I will agree with that jayjc08
06/07, 11:59 PM
posted by:
A4
OK
HERE IS WHAT YOU DO GM, listen up and listen good:
make the entire hummer line diesel.
and no, it is not an engine “option”, this has to be a dreastic alteration, perhaps making each model diesel only, with gas motors only being available upon special order, or maybe only 10% of the fleet. You promote the hell out of “going green” through diesel technology, and you show that an H3 can get better mileage than a comparably equipped Pilot or 4Runner, and tout how while it is so efficient, its tow capacity is better than anything in the segment. Make hummer a DIESEL POWERED brand. Yes, i understand that gas engines are generally the better choice for off-roading, but the H1 used the 6.6l Duramax and got by just fine. Diesels need to pave the future for Hummer. You cant give up on a brand that has so much hidden potential to go from being the worst representative of “green” to perhaps one of the best. Make an entire brand dedicated to diesel efficiency, not just as an engine option that costs rediculous amounts, not just there if people think they want it, it has to be THE defining factor in the NEW Hummer. Diesel comes standard in every model. Just like the prius, every SUV, and no they may become less prominent – but they are NOT going away anytime soon, will envy the Hummer brand in a green light. What the prius did for toyotas image this could do for GM’s as a whole – but the word on diesel has to be beaten into consumers heads.
06/08, 9:40 AM
posted by:
dalbaht
GM, Ford, are Chrysler are slowly dying companies. Currently, they build obviously inferior products and foreign manufacturers have already met and in most cases surpassed the Americans in QUALITY AND WORKMANSHIP (Kia, Hyundai). If you think its funny that an Indian company like Tata or Mahindra could possibly own an American icon like the Hummer and Humvee, you are in for a rude awakening. We all know Tata now owns ICONS already like Jaguar and Land Rover. We already know they have light truck clean diesel powertrains capable of hitting 40-50+ avg mpg. These figures trounce any truck hybrid systems currently from the big three. Over the next 10-15 yrs or so we will see the Big Three slowly dwindle into core companies. AMERICA CAN NO LONGER COMPETE in manufacturing and that is the really funny/sad thing here. Hopefully this is a wake up call though I somehow doubt it.
06/08, 9:42 AM
posted by:
dalbaht
Yes, I am Indian.
06/08, 11:28 AM
posted by:
NoNameDenton1
If Ford was dying, then explain why even though their American market share is shrinking, their overseas operations were profitable, same goes for Chrysler.
06/08, 1:30 PM
posted by:
jayjc08
A4- Diesel engines are not going to get GM into the spotlight for these reasons…
-Most Americans perceive diesels as dirty. Personally, I see diesels as dirty simply because there are no real smaller offerings aside from Volkswagen which until have sold alright, and because of tight restrictions all diesel vehicles are large, larger than what I need, larger than what a general public needs. The Big Three had their chance with diesels in the 70’s and 80’s, but they created a nightmare with horrible, dirty diesel engines that were noisy, inefficient and downright dirty with little investment. Also because of this memory, I think people will associate diesel engines with large passenger cars with diesels from the 80’s, or large trucks.
-GM already has the Volt for that. The Volt I feel will do a better job presenting that image.
-All of the planned engines are only for full size trucks, and the possibility of sedans is still open.
-Restrictions on diesel emissions are so horribly stringent, just making it to the United States with a diesel option is something to brag about. Selling them is a different issue…
Aside from that, I think that if anybody was to come out with diesel options, it should be Saturn. Their engine bays and transmissions are already well fit for such an engine from their European counterparts, their going for that “European image”, and have a large enough lineup to really make a difference.
dalbaht- GM and Ford are not slowly dying companies. Chrysler has been in this before, and while I don’t think this will be the last time they show no real signs of change.
Ford has just broken over even. They have captured a huge share of the European market, Chinese market and South American market, and continue to dominate in those areas.
Kia and Hyundai have yet to come close to the perceived, and real life quality of the Big Three.
Owning Hummer doesn’t result in them owning Humvee. That’s your own perception.
What vehicles and technology are you talking about that hits 40+ miles per gallon from Tata?
Why do you think it’s funny that America can’t compete? We’re still one of the number one suppliers of technology, our scientific community is one of the most advanced in the world, we are one of the most diverse nations you’ll ever find, we play a leading role in manufacturing, specifically machinery, guns and ammunition, metals, precious metals, etc.. We have one of the worlds best economies, with some of the lowest taxes. We have a high age expectancy, and have never been attacked on our own lands… If you’d like to argue about others competing, then feel free to do so. India has a huge workforce, but it’s not being used to it’s full potential. I’m not a real expert on this sort of stuff, but I can tell you right now, I’m proud to be American and happy you have so much pride in your country.
06/08, 3:56 PM
posted by:
dalbaht
and the dollar continues to weaken as we argue……..
06/08, 3:57 PM
posted by:
dalbaht
sigh….
06/08, 7:35 PM
posted by:
NoNameDenton1
Actually the dollar regained some ground, it is not as strong as it once was, but it is stabalizing.
06/08, 10:30 PM
posted by:
oldraven
I said it a week ago. Mahindra & Mahindra should buy it.
06/08, 10:49 PM
posted by:
Impulsive
‘NoNameDufus’, nobody understands you because you’re an illiterate fool, plain and simple, dickwad.
And the dollar is not stabilizing monkey brain … a temporary rise from .70 USDX to .73 is nothing but a short covering rally … the dollar is doomed and will continue to plummet.
You really are dumber than a donkey, ****-for-brains … why do you bother posting anything?
06/08, 11:10 PM
posted by:
NoNameDenton1
Impulsive, unlike you I pay attention to economic news, the dollar is stabalizing now that the economic downturn has slowed.
06/09, 12:30 AM
posted by:
Impulsive
You are ****ing dead weight … your country is in dire straights because of idiots like you. Paying attention to anything means nothing, loser. Your illiteracy is killing you. Please explain what it means when a Californian town claims bankruptcy. Please explain what it means when Lehman Brothers is, for all intents and purposes, bankrupt. Please explain what it means when house prices are STILL falling, eroding any false-wealth comfort and turning people to foreclosure. Please explain what it means when the USDX fell over half a cent late last week on the jobs number of some 60k to 70k jobs lost. Please explain what it means when dozens of once-proud retail stores are bankrupt and closing down.
You think the downturn has slowed? Dear Lord, you talk out of your ass for the sake of arguing and look ever-more stupid every time you post anything.
Seriously, kill yourself. I don’t know why I bother dealing with a piece of **** like you. Kill yourself, moron.
06/09, 3:43 AM
posted by:
NoNameDenton1
Actually America always survives economic downturns because American business always learns and adapts, not to mention since the government is more hands off, they can not screw it up. The downturn has slowed, I know because I read the news, unlike you.
06/09, 8:43 AM
posted by:
frylock350
Tata, Mahindra, whatever company would be stupid to buy Hummer. All they are getting is a name. Hummer doesn’t have its own engines/platforms etc. I don’t think GM is going to sell the GMT platform copyright either. They’ll need to design a vehicle from scratch to replace the GM platforms.
06/09, 8:48 AM
posted by:
oldraven
The H2 is a Tahoe, not a Trailblazer, but no better for it. Hyundai and Kia wouldn’t know what reliability was if it hit them in the face. Seriously, don’t mistake facts (JD Power VDS) for the opinion of some car mag journalist who says ‘Watch out America, Hyundai’s quality is rising fast’. The truth is there to be learned, if you’d just look for it.
As for America (I assume you mean the United States of America) never being attacked on home soil. READ A ****ING BOOK! New York (yeah, that’s debatable), Pearl Harbour, the entire The American Revolutionary War, the entire War of 1812, which ended in New Orleans!
There are too many people making **** up as they go here.
06/09, 2:14 PM
posted by:
Impulsive
‘oldraven’, yes, ‘NoNameDufus’ is the king of making up ****.
‘Dufus’, because your government WASN’T involved, BearStearns is GONE! Bankrupt and bought at pennies on the dollar. Tell investors who lost billions that things weren’t screwed up. And now watch Lehman go under and tell everyone things weren’t screwed up. The downturn has NOT slowed and will not slow until the USDX hits at least .52 USDX, idiot. Reading whatever you read makes you look like a jackass. Good work, jackass.
06/09, 2:54 PM
posted by:
oldraven
Learning and Adapting serves us better when it is a precaution, not a reaction. No need to fall in a hole to learn to walk around them.
06/09, 5:54 PM
posted by:
NoNameDenton1
I do not make up anything. That company is gone because that is the nature of capitalism, if a company can not survive in the market, it diappears. I know military history oldraven I teach it, and by the way, stop acting like Impulsive, he is not a good role model. Pearl Harbor was American territory, but was not a state so that is iffy ground. The revolution the USA was not a country so that arguement is gone, and the shot about New Orleans is false since that was not a state and was still being absorbed into the country. The economic downturn has slowed and it is only fear mongers and idiots like Impulsive who think it will continue. Learning and adapting can never work as a precaution, since humans learn from experience.
06/09, 6:12 PM
posted by:
Impulsive
‘Dufus’, ALL the investment banks have the potential to be gone in three years … I post FACT … Lehman is next. And the only reason things seem calm and under control is because your government is using a 2% rate to falsely lull you fools into thinking all is well …. go read some info on real inflation rates … go read how your 2% was much higher only months ago … hmmmmmmmm, wonder why the gov’t had to hammer rates so low AGAIN? But you’re too stupid to understand anything. You’re an idiot. I’ll remind you in the coming months how stupid you really are … something big is coming, I guarantee it, and you’ll get addressed here. Kill yourself, moron.
06/09, 6:18 PM
posted by:
NoNameDenton1
You keep posting and yet never say anything. I can always hope evolution is true and gets you out of society.
06/09, 6:33 PM
posted by:
Impulsive
FACTS, read them. Dummies like you can’t grasp the concepts I present because in your world all is well … your REAL purchasing power has plummetted because your dollar has fallen in value like a rock … peasant, live with it.
It’s obvious, evolution will keep you around … procreating with other barrel-bottom scrapings … good for you.
06/10, 12:51 AM
posted by:
nickkop
gm could salvage the brand with some intelligent decisions… oh, yeah… nevermind..
06/10, 1:09 AM
posted by:
nickkop
i agree completely with the clean turbodiesel powertrain possibility, this and even possibly a turbocharged direct-injection, on much lower displacement engines such as ford’s “EcoBoost” approach would be a possibility, or a start
06/10, 1:10 AM
posted by:
nickkop
also… the H2’s (and silverado/sierra) duramax has already been in development
06/10, 8:22 AM
posted by:
oldraven
Well, nonamedenton1, I’m not acting like anyone but myself. I’m old enough that I don’t go looking for role models, much less in the article comment section of LLN.
So, No part of the Eastern Seaboard or the border with Canada was a ‘State’ either, I take it? Detroit? Chesapeake Bay? D.C.? The White House in flames? Alabama? Good luck with the teaching job. It’s well known that the War of 1812 is one that the US pretends never existed, because it’s one they didn’t win.
06/10, 11:01 PM
posted by:
NoNameDenton1
Oldraven, the British did not win the War of 1812 either, too busy in Europe. Detroit was not a state, D.C is a city, not a state, Alabama was not a state, maybe you should look up of what was a state and a territory and such for the USA during 1812.
06/10, 11:02 PM
posted by:
NoNameDenton1
Detroit was a city and territory, now it is just a city.