GM strongly considering revamping sales, service and marketing operations
04/07/2008, 5:15 PM
By Drew Johnson
General Motors is considering revamping its sales, service and marketing operations, a new report finds. The changes would involve moving key functions to the retail level, rather than through the current centralized setup.
If GM decides to go forward with the changes, a sales executive will be placed below the brand general manager in each of GM’s four sales channels — Chevrolet; Saturn; Buick-GMC-Pontiac and Cadillac-Hummer-Saab.
According to Automotive News, the move would also leave GM with two fewer vice presidents than it had last year. The position of North America vice president of field sales, service and parts would be eliminated and GM’s head of sales and marketing, Mark LaNeve, already did away with the position of vice president of North America marketing and advertising.
GM is also considering creating a position to oversee the Cadillac-Hummer-Saab channel.
Overall, GM is trying to become more streamline by moving to a channel alignment rather than the current functional alignment.
04/07, 5:19 PM
posted by:
400horseSS
What a shock “GM in the driveway” was a failure.
04/07, 5:56 PM
posted by:
jackjimturkey
Too many damn executives.
Marketing strategy
1) build the best cars in the world
2) tell people the are the best cars in the world.
3) Count yo’ money!
04/07, 6:50 PM
posted by:
tripleonefive
Too many damn executives. TOo many greedy executives and ****ty product
Marketing strategy
1) build the best cars in the world They cant the Japanese have that
2) tell people the are the best cars in the world. They will have to lie Look at previous response
3) Count yo’ money! Yo money Well they will always sell to people who already have American crap but they wont be counting any import money
04/07, 7:15 PM
posted by:
DeansterTJ
IF they want to revamp ****, start by designing a good small compact to go head to head with the Yaris. Then makeover the Pontiac lineup. The trucks and SUVs are great. The Corvette and everything Cadillac makes is great. That’s all.
04/07, 7:30 PM
posted by:
johnnycanuck
Two fewer vice presidents in a company the size of GM? Big hairy deal. That’s like pulling out a couple of pubes and calling it a bikini wax.
04/07, 9:13 PM
posted by:
autonut
johnny you’re right: GM need a major shave and not spare the Putz along with useless pubes.
04/07, 10:05 PM
posted by:
Get Real
Increase quality you need less Service and get a happy customer.
Plus just plain make the service departments a nicer to visit than HELL itself.
04/07, 10:10 PM
posted by:
DeansterTJ
Maybe we should ask 400horseSS what he thinks? UAW union monkeys are reknowned for complex thought process and ability to lead in their capacity as members of higher management! LOL!
04/08, 12:36 AM
posted by:
sharpie
This should be interesting, 1115 with the pro-Japanese attitude combined with Deanster’s anti-union front. Also up there is jjt and 1115’s hatred for corporate execs in eight comments. I see an all out war! Keep going, this should be entertaining.
04/08, 12:53 AM
posted by:
Impulsive
‘Deanster’, be careful … all the line monkeys may start providing defects for all of us.
04/08, 7:56 AM
posted by:
DeansterTJ
^ They already do! Everytime one of them pauses to think about fondling their sister’s asshole, a wire fails to get connected somewhere behind the firewall, leading to some faulty ignition problem.
04/08, 11:01 PM
posted by:
400horseSS
Everytime I read one of Deansters post its an excerpt from the new gay novel he’s working on, and btw the suit n tie jackoffs are doing so well running companies! LOL, the name impuslive means “urges” so I guess you urge to give Deanster anal tongue darts in the new home you two fisting friends built together.
04/09, 8:10 AM
posted by:
DeansterTJ
^ Well done union monkey! I see your posts have graduated from the usual anesthetizing drivel to something with a bit more kick. You’re still a childrapist, but at least it’s getting easier to read your crap.
BTW, thanks for looking up “Impulsive” in the dictionary for us! I didn’t know you kept a dictionary in the trailer! Do you have other books in there, other than gay spank mags?