General Motors is considering revamping its sales, service and marketing operations, a new report finds. The changes would involve moving key functions to the retail level, rather than through the current centralized setup.
If GM decides to go forward with the changes, a sales executive will be placed below the brand general manager in each of GM’s four sales channels — Chevrolet ; Saturn; Buick - GMC -Pontiac and Cadillac -Hummer- Saab .
According to Automotive News, the move would also leave GM with two fewer vice presidents than it had last year. The position of North America vice president of field sales, service and parts would be eliminated and GM’s head of sales and marketing, Mark LaNeve, already did away with the position of vice president of North America marketing and advertising.
GM is also considering creating a position to oversee the Cadillac -Hummer- Saab channel.
Overall, GM is trying to become more streamline by moving to a channel alignment rather than the current functional alignment.
