General Motors is set to announce a new promotion that will extend employee pricing to everyone, a new report finds. The promotion will begin on August 20th and will cover all eight of GM’s brands.
“We are going to have an employee-discount-for-everyone program,” GM spokesman John McDonald told Automotive News. “We are going to issue a press release tomorrow morning with the details.”
The employee pricing will cover 2008 and some 2009 models and will also include up to $6,000 cash back in addition to the special pricing. GM’s full-size trucks and SUVs are slated to receive the most cash back incentives.
The sale marks the first time GM has offered employee pricing on a wide scale since 2005. The employee pricing event will run through September 2nd.
