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GM to announce line-wide holiday incentive sale

11/16/2009, 3:50 PM

By Andrew Ganz

General Motors will announce plans to clear out remaining 2009 models with an aggressive incentive sale later this week and the automaker announced that it plans to formally close its Pontiac and Saturn units during the first quarter of 2010.

The sales, which will likely average more than $4,000 in incentives per vehicle (averaged across the model lineup) will apply primarily to its four core brands. Chevrolet’s sale will be called a “Red Tag Sale,” Buick and GMC will get a “Holiday Event” and Cadillac will continue with the “Seasons Best” sale that began late last week.

The automaker’s lineup carries a 70 day supply, which is slightly above the industry average but actually below that of cross-town rival Ford’s 75 day supply. Ford says that its dealers are primarily stocked with 2010 models, however, and it says that transaction prices are up nearly $3,000 compared to the same period last year.

GM vice president of sales Susan Docherty told the media this morning that the automaker will formally close Pontiac and Saturn during the first quarter of 2010; both divisions are winding down faster than GM had anticipated. The company says that about 10,000 new Pontiacs and 8,000 Saturns remain on dealership lots.

The sales will not likely apply to Hummer and Saab vehicles even though both brands are still technically under the GM umbrella.

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11/16, 3:58 PM

posted by:

CarResearcher

Here’s your chance to get something for nothing. It should be called “The Mooch Sales Event!”

11/16, 3:58 PM

posted by:

0-60

I just got a “09″ GMC Sierra with 0% for 60 months.
Even though I’m sure these incentives will be good it is hard to beat 0%.
Plus I got $2,000 in rebates. So I think I came out pretty good on that deal.

11/16, 4:00 PM

posted by:

cshannon53

I think the article means 1st quarter 2010 (first paragraph)…

But a 75 day stock for FORD? Dear lord – How do they have so much. Wasnt it just last week we heard multiple plants going into standby due to Transmission retailers cutting back and both GM and Ford were greatly affected?

10,000 pontiacs + 8,000 saturns x $4,000 average savings = $72million dollars (in lost profit) OUCH.

11/16, 4:15 PM

posted by:

pahammer

A P.O.S. by any other price is still a P.O.S.

Make a decent car and you wouldn’t have to give them away in a box of cornflakes.

11/16, 4:18 PM

posted by:

Ashes to Ashes_Dust to Dust

Incentives = subsidies. GM, the welfare car company.

11/16, 4:22 PM

posted by:

pahammer

0-60 – A great deal…other than the fact that you came out of the deal with a GMC Sierra. DOH!

11/16, 4:22 PM

posted by:

ajm11

pahammer – Many manufacturers put incentives on their vehicles at this time of the year. $4,000 of incentives is not much. I remember last year up here in Edmonton there was a Ford dealer giving away a Ford Focus with the purchase of an F150. There were a couple Chrysler dealers that were giving away Caliber’s with the purchase of Dodge Ram’s as well.

11/16, 4:28 PM

posted by:

Need more oil for GM

Imports like Toyoduh are going to have to give there cars away for free to get anybody to take them.

Frankly I’m surprised GM needs any incentives to move their vehicles. Everyone would rather drive a GM vehicle than anything else but maybe everyone is hot for 2010 models already.

GM. AN American Revolution!

11/16, 4:35 PM

posted by:

idrinorbarsaku

4000 bucks? Is that it?? It’s the end of the year…everyone puts out incentives to move out old models, if they have any left over that is! Although gm vehicles stay on the lots a bit too long, chrysler vehicles stay out the longest!

11/16, 4:53 PM

posted by:

johngalt

Has this been approved by President Obama?

11/16, 5:13 PM

posted by:

AnfHollisterGuy

@ Need more oil for GM: I do not think anyone other than you is surprised that GM needs incentives to try to move their cars off the lots, and I as well as many others are not hot for ANY of their models.

As for Pontiac and Saturn… They deserve to be shut down. HORRIBLE/UGLY cars. Absolutely no quality.

@LEFTLANENEWS.COM do you mean First quarter of 2010?

11/16, 5:43 PM

posted by:

Need more oil for GM is an idiot

“Imports like Toyoduh are going to have to give there cars away for free to get anybody to take them.”

Ah isnt that what goverment motors is doing now?

” Everyone would rather drive a GM vehicle than anything else”

Again doesnt look like it since they still have their leftover garbage still rotting on the lots now.

11/16, 6:09 PM

posted by:

EMINEM

Need more oil for gm,
Keep telling yourself that buddy, we all know ford and hyundai are growing rapidly its not even funny.
So do us a favor and a sell your 86 chevette, and get with the program.

11/16, 6:10 PM

posted by:

EMINEM

Not to mention the fusion is raping the malibu & impala in sales.

11/16, 6:16 PM

posted by:

NMOFGMs Step Dad

This is gm’s way of getting their crap inventory on the road. How shameful, if i were a gm employee i’da commit suicide by now.

11/16, 6:19 PM

posted by:

Madcapp

That picture is Quantrell Cadillac in Lexington, KY. And its from this page…
http://www.usedcadillacky.com/

11/16, 6:35 PM

posted by:

DenverGuy217

This isn’t big news. What manufacturer doesn’t run some sort of holiday sales event? Half of them are already advertising all over TV now rather than after Thanksgiving (the forgotten holiday)

11/16, 7:29 PM

posted by:

superman

yea except other manufacturers don’t have to pull gimmicks all year long to move their cars and they don’t have to stoop very low either. people actually want to pay for their cars.

11/16, 7:46 PM

posted by:

Spanbauer

Can I get $4,000 off a 2010 Camaro, please?

11/16, 7:50 PM

posted by:

DrFill

Is this “Red Tag Sale” redder than the last 3 year’s “Red Tag” sales?
Because GM is much farther “In The Red” than ever before?
DrFill

11/16, 8:18 PM

posted by:

Borat

Why not ship “overstock”to China? They like this sh!t

11/16, 8:26 PM

posted by:

bauer100

well the Camaro isnt 2009 model. so no, no 4000 off for you.

11/17, 1:42 AM

posted by:

fordman

Hey everybody,Ford SUCKS! Mike Rowe should be holding his nose and say,”Hey everybody,Fords smell like Sh!t,buy one,you get a free clothespin!”

11/17, 7:40 AM

posted by:

easyrider

You can buy a good american car or an effing Toyota and kill yourself. EFF OFF

11/17, 9:46 AM

posted by:

Smegley Wanxalot

basically it’s Cash For Clunkers all over again, but this time it’s a hidden program subsidizing yet another govt run failed entity.

11/17, 10:09 AM

posted by:

85ZingoGTR

Its actaully another smart move on GM. Lexus, Mercedes, BMW, Infiniti, all have these holiday special sales. But didn’t GM have the red tag sale for the holidays? And yes. NMOFGM. While you say Toyoduh is “giving” their cars away I believe GM is the one desperately coming out with money back guarantees and other tactics to virtually “give” their cars away. I don’t see any of the Japanese or Germans do it.

 
 
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